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If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager. 

Fast-tracking a career in marketing management

The marketing industry has changed significantly in the last few decades, and If you are new to it, following industry advice can help your performance. Here are some tips to help your marketing career:

Know your strengths and weaknesses

Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis is a standard practice in Market Research. But have you ever applied this to yourself? Try it now. This could be a decisive test for exploring the areas you are good or not so good at. Of course, nobody is perfect, but the importance lies in turning your weaknesses into strengths and your threats into opportunities. 

Look after your mental health

Your Mindset is your key to success. It is not easy for marketers (and people) to always be their “best self.” The biggest challenge is your mindset. To feel failure and insecurity is natural. However, you should know that your mindset is what limits you. If you change the way you think, anything is possible.

Therapy might ease the over-thinking. However, it is critical not to let our emotions influence our decision-making. 

Be goal-oriented

It is easier to achieve success with end goals and a carefully structured plan. The most successful people in the world had a goal and worked towards that goal. Likewise, marketing is all about strategizing and planning to achieve the final vision. You can quickly become a pro at what you do with a clear purpose. So don’t be afraid to dream big and remind yourself of your goals every day.

Be open to learning and development 

Will Rogers said, “Even if you are on the right track, you will get run over if you just sit there.” The same can apply to your career. Constantly learning and experimenting will help you know how to do things more efficiently. It would also set you way ahead of your competitors. In marketing, the learning curve never stops. There should never be a period in your marketing career where things are a routine.

If you already have a few years of marketing experience, it’s time to consider whether you want to make this your long-life career. So, if you love marketing, you need to start processing what you need to reach the next level.

Competency in marketing strategy

Strategic planning is one of the primary jobs of a marketer. Unfortunately, many marketers fail to apply theoretical knowledge in real-world situations. Robotic Marketer is a technology company that writes marketing strategies for you, but it requires you to input data and set goals. Make this advantage.

As a marketing manager, your job is to add value to the marketing function of the business and drive performance. Part of this equation is to find new ways to be efficient and save money on marketing strategies while leveraging technology to free up the time and costs of your team. 

Maintain a good rapport with the sales team

The sales team is a driving force behind any business. Marketers must understand the sales team and ensure that they have all the assets available to drive new business to the organization. Working together can help achieve optimal success and profit, which can help Fastrack your career. 

Keeping in line with the changing trends and innovations in the industry, being educated and goal-oriented can help push your marketing efforts and career upwards.

Image credit: Avel Chuklanov

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Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

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