You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
I’m almost terrified to write this down, but it is something that has to be said. As I sit with my 40-something year old friends, we all sit with a similar dilemma that leaves each and everyone one of us slightly unfulfilled.
I proudly told him about Robotic Marketer, a robotic and AI technology based solution that writes marketing strategies in minutes, that are more intuitive, smarter and results orientated than any human being could ever do.
As I discussed the details of how the Robotic Marketer works, he exclaimed “you are disrupting the industry”. This is the future. And it is.
At Marketing Eye, our client base has increased by more than 30 percent giving our company greater exposure to more industry sectors and new product categories. We have commenced development of the first Robotic Marketer in the world, and are nearing the end of phase one of eskrape, our human resources management platform.
I've lived an interesting life. Like many entrepreneurs I have gone from having an idea to seeing it through, having another idea and seeing it fall in a heap and then the momentum of building a business to heights that you actually have never imagined.
A first world problem for sure, but it is one I see regularly as an entrepreneur and one who travels widely around the world.
We all work hard. I don't have children, but I see a lot. I have opinions, just like most, but there is some substance in my opinions because I have been around for a long time.
Parents work hard to build their businesses and wealth. They do so because mostly, they didn't grow up with the wealth that they would have liked, or perhaps they just want to live a better life.
They accumulate wealth, and with that comes big houses, flash cars, holidays in the South of France and skiing in Aspen, and so on.
If you do, you will realise a few things; firstly that no marketing team can be all the same, and secondly, a mixture of personalities and skills is required for optimum performance. When choosing a team, it's best to steer away from selecting people just like you, or like another person who you rate as being a good marketer on your team. The reason is simple; a strong, competent, successful marketing team has to have a mixture of personalities that collaborate, support, encourage, nurture and push each other to reach their full potential both individually and as a team.
While this may seem idealistic, it's a reality for any competent marketing manager who has the 'balls' to think outside the box when they are putting together a team of people to take a company to the next level.