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Mellissah Smith

Mellissah Smith

Mellissah Smith is a marketing expert with more than 20 years experience. Having founded and built two successful marketing companies internationally, she is well recognized as a industry thought leader and innovator. Mellissah started her career working with technology and professional services firms, primarily in marketing, public relations and investor relations, positioning a number of successful companies to list on the various Stock Exchanges around the world. She is a writer, technology developer and entrepreneur who shares her thoughts and experiences through blogs and written articles published in various media outlets. Brag sheet: #2 marketer to follow on Twitter (2003), Top 150 Marketers to Follow (2015), Top 10 innovative marketers (2014), 60K+ followers on Twitter with 97% authentic.

If you have a knack for marketing and vision, a career in marketing awaits you. However, fast-tracking a career in marketing is not easy. Marketers can progress quickly in the corporate environment. But, you have to ace a range of qualities to be a good marketer or marketing manager. 

In this Super Bowl, Cincinnati Bengals competed against the Los Angeles Rams. The Rams had a home-field advantage in the game for the second year in a row, but the Bengals are looking for their first-ever championship. It is a heated matchup, so a bigger audience was expected to tune in more than last year. The stage is set at the SoFi Stadium. Are you on the live stream?

The Super Bowl is made for super ads. It is undoubtedly the most expensive advertising day of the year. In the past, you would have to wait until game day to watch the advertisements. This year, companies are not holding back, some advertisements are already trending online before game time. Are you all caught up? Don’t miss out. Here are our top 5 picks for the best Super Bowl ads 2022. 

Marketing strategy scholars have contended that dynamic capabilities such as adaptability, integration, and deployment of organizational capital assist firms in becoming more aligned with their evolving business environments. With its ability to provide a source of competitive advantage, marketing strategy substantially influences market performance.

Marketing strategy is a construct that provides clear, realistic, and measurable marketing objectives. It is essential to the practice of marketing.

Here are 5 key ways marketing strategy adds value to your professional services firm: 

I have always wanted to be a marketing manager. Started in the early 90’s, I wanted to achieve this position by the age of 30. This is my goal, and my expectation.

Marketers are able to progress quickly in the corporate environment in various ways. However, for those with no business upbringing, or simply do not have sufficient experience and qualifications, there are always new opportunities.

The marketing industry has changed significantly in the last few decades. When I started, Chief Marketing Officer (CMOs) did not exist. It is almost impossible for anyone in the marketing field to attain the C-suite. Today, CMO is exactly the positions that all marketers are aiming for. In the present, among board members and senior managers of large companies, there would always be someone that carries a marketing degree.

If you are new to the marketing field, here is my recommendations to help you progress on your path, based on my 30-year work experience with hundreds of different marketers across the globe.

2021 saw an increased focus in the metaverse, and businesses are only going to increase their focus as the technology increases. Predictions out there state that the Metaverse could reach the $800 billion mark by 2024, as it is already sitting at the $47 billion mark thanks to a surge of interest in 2020 when the pandemic peaked. When it comes to your business's marketing, you must ensure that you are up to date and have an understanding of what the Metaverse can do for your company. Here are several ways to help your business prepare for brand incorporation into the Metaverse. 

Video marketing has become a dominant trend amongst content marketing strategies, due to its ability to create engagement faster and convey information more effectively. Research shows that audio-visual content is 40 times more likely to be shared than non-audio-visual posts, and videos are the most clicked type of advertising, receiving better engagement than text and image-only ads. Users spend 88% more time browsing on websites that have videos – a clear testimony to the value in video marketing. Like any good thing, it also has its downsides that marketers need to be considerate of when creating their marketing campaign.

Here are the pros and cons when it comes to video marketing. 

The metaverse is a technological amalgamation of many aspects such as virtual reality, augmented reality, and video in which users "live" within a digital realm. This innovative world is being defined as a virtual place with interaction and connectedness, where consumers can diverse themselves in a different dimension. Digital marketers must stay up to date on the latest technological breakthroughs to remain relevant and connected to their audience. Understanding what the metaverse is and what it can do is a large aspect of this strategy. It is crucial that marketers understand that the metaverse is not a mere trend that will soon pass. It appears that the Metaverse is here to stay and is on its way, to becoming the next big thing in the marketing industry. The virtual reality users experience in a metaverse has the ability to transport consumers to an interactive world where they can interact with one another and immerse themselves in an environment that is palpable to them.

As one may expect, the metaverse is a dream for all marketers. Lindsey McInerney, global head of technology and innovation at Anheuser-Busch InBev, recently expressed to Built In that marketing is all about getting to where the people are, and the immersive environment of the metaverse precisely achieves this goal; from targeted marketing and advertising opportunities to fully virtualized brand experiences. 

Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are partnering with brands for paid promotions, and brands are leveraging influencers to boost their brand awareness.

Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to use Instagram in your social media marketing strategy. However, with Instagram’s popularity comes dense competition and there’s no point creating an Instagram ads campaign if you are not sure who your target audience is, where they are based, and most importantly, what they are likely to respond to.

There are many steps that a marketer must go through before even thinking about creating the content for their Instagram ads campaign. Conducting thorough market research before this will help ensure your campaign is cost-effective and highly precise. In this post, we will outline the key stages to designing a highly precise Instagram ads campaign:

Many believe that great leaders are born or rise to the occasion, but with such a need for leadership ever-present in business, government, and the NFP sector the question hangs, can great leaders be created?

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