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Businesses and companies use marketing campaigns to attract new customers, increase sales, and generate profits. It is essential to fully understand what metrics are available and which one suits one's business the best. Below is a list of 11 marketing key performance indicators (KPIs) that are used to measure the success of a marketing strategy.

Content marketing is a form of marketing that focuses on creating, publishing, and distributing content for a targeted audience online. It includes tactics such as educational articles, e-books, videos, entertainment, and webinars which answer more specific questions to answers that can’t be accessed anywhere else online in as much detail. 

Content marketing is the best way to turn your content into something more personalized and credible to turn potential customers meaning it is more likely for your company to be exposed to the right audience and gain loyalty and trust to your brand. It can also increase revenue with existing customers with the use of brand loyalty. 

Developing a marketing strategy requires time and money and not a little blood, sweat and tears. So how can you ensure your investment is working?  

It's time to find the right analytics for you.
Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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