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Marketing Eye Blog Articles
In May, I will be speaking at CEBIT 2015 on marketing automation.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
As I begin putting a presentation together, I am reminded of the hundred or so people who listened to my presentation on sales automation last year, and their lack of knowledge on the topic of marketing automation. Only four people put their hands up out of two sessions to the question of whether or not they had marketing automation implemented in their businesses.
This year, I expect it to be significantly more but doing a bit of a field study on the implementation of marketing automation in B2B businesses, I am fast realizing that there are still a lot of marketers who are completely ignorant to the role of marketing automation in the marketing strategy.
Published in Marketing
Sexuality is no longer taboo or even mysterious, so should companies still be using sex to sell their wares?
The answer is yes, but only if it is appropriate and relevant to the audience.
The answer is yes, but only if it is appropriate and relevant to the audience.
Published in Marketing
Being young in no way represents limited capabilities. I agree that with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know.
That is not to say that Gen Y make better employees or leaders, what I am saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.
That is not to say that Gen Y make better employees or leaders, what I am saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.
Published in Culture
When I was just a wee bairn in London in the 1970s, my parents would straighten up and fly right to Paris or Barcelona, where apparently I would eat only eggs. That is another hard-boiled story.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
This one is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also about reinvention and how this former brand giant reinvented themselves to become a digital dynamo.
Published in Marketing
I have a personal fascination with color: the history behind it, the emotions it evokes and the simple beauty of it.
I also now have an appreciation of how color influences brand identity and marketing strategy.
I also now have an appreciation of how color influences brand identity and marketing strategy.
Published in Marketing
Every business needs a Marketing Eye - apparently, according to our competitors
Mar 11, 2015 Written by Mellissah Smith
I laughed so hard when a prospect sent me a screen shot of a competitor (well, I wouldn't consider them a competitor to be honest, but I will tell you more about that later) advertising on Adwords "Marketing Eye - Alternative".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
I am so flattered that any company would think that Marketing Eye is important enough to spend money advertising our brand, trying to pick up the "leftovers".
Published in Marketing
What lessons can your business learn from the world's biggest brand?
Mar 10, 2015 Written by Marketing Eye
Are you looking for ways to build your business' brand and increase sales?
There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.
So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?
There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.
So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?
Published in Guest Blog
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The personal development (PD) space is an interesting one. I have worked on a range of sports, business and PD magazines that each touched on positive psychology, but I will admit to being a little bit cynical about the hype created by some of its spruikers.
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast, with no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
I have a particularly harsh view of the ‘million-dollar-in-a-minute’ personal development coaches who are all bombast, with no substance, so when I come across people who offer true value in the space I am inclined to listen to them.
Published in Marketing
Developing a marketing strategy requires time and money and not a little blood, sweat and tears. So how can you ensure your investment is working?
It's time to find the right analytics for you.
It's time to find the right analytics for you.
Published in Marketing
Well-written short articles that are related to specific industries can position a business as a thought leader and increase credibility among customers.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
With the right kind of marketing, the creation of these business related articles may go viral enticing a bigger audience to your product or service than you ever expected.
Published in Marketing
If I had all the money in the world I would return it, stupidly some may say, for a life filled with fitness, health and happiness.
My theory behind this rather brash statement is that if you hold those three of life’s gifts close to your heart, the money will follow.
My theory behind this rather brash statement is that if you hold those three of life’s gifts close to your heart, the money will follow.
Published in Culture
Walt Disney, Bill Gates, Ann Wintour: entrepreneurs who failed then inspired us to do better
Feb 22, 2015 Written by Marketing Eye Atlanta
The sharks were circling. Their prey jittery and nervous. The beads of sweat on the victim's forehead popping and streaking. Hands raised to wipe the brow. Vocal chords faltering. Knees buckling under pressure and the sharks go in for the kill.
That’s the basic principle of a television show called Shark Tank, which has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
That’s the basic principle of a television show called Shark Tank, which has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.
Published in Marketing
Do you really want to know why Marketing Eye opened a Dallas, Texas office?
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
I could say that we did extensive marketing research, or perhaps that we had an opportunity to sell a Marketing Eye license for our brand, so we took it. Both would be wrong. Here's the reason why.
We did research but it took 5 minutes 13 seconds
Published in Marketing
Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar. As an entrepreneur, I fully appreciate anyone with a bit of ambition that does what they say they are going to do.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been letting sales fall to the wayside because we were not able to get back to all of the leads that came through our website. There simply were not enough hours in the day. But that changed.
Published in Marketing
As an entrepreneur, is it possible to finish what you start?
Feb 20, 2015 Written by Mellissah Smith
10 Years ago I had a business plan. I believed in it so much, that I took it to others and showed them, looking for affirmation that this plan was the right one to take to market.
The feedback was good. Actually, it was more than good. It was great.
The mentors and entrepreneurs that I showed the plan to liked it so much that they wanted to invest. I gave it a lot of thought as to what I needed to take the business forward and decided that a little investment would help get the business to the first stage of growth, so it would not be a bad idea.
I chose a passive investor, who acted as a mentor but didn't tell me what to do. To be honest, at times I wish he had.
The business model was strong. In fact, I am proving that today. What wasn't strong is my understanding of how to run a startup. My other business Insomnia Marketing and Communication had been successful from the get-go because the brand was built on my capabilities.
But with Marketing Eye, I was trying to do something different. I was attempting to change the business from being about me, to being a true brand that stood alone.
At first I failed. The first years business results were not as big as the first year in Insomnia. In fact, nothing like it. Yet I had more money, resources and people.
The mistakes I made were evident:
The feedback was good. Actually, it was more than good. It was great.
The mentors and entrepreneurs that I showed the plan to liked it so much that they wanted to invest. I gave it a lot of thought as to what I needed to take the business forward and decided that a little investment would help get the business to the first stage of growth, so it would not be a bad idea.
I chose a passive investor, who acted as a mentor but didn't tell me what to do. To be honest, at times I wish he had.
The business model was strong. In fact, I am proving that today. What wasn't strong is my understanding of how to run a startup. My other business Insomnia Marketing and Communication had been successful from the get-go because the brand was built on my capabilities.
But with Marketing Eye, I was trying to do something different. I was attempting to change the business from being about me, to being a true brand that stood alone.
At first I failed. The first years business results were not as big as the first year in Insomnia. In fact, nothing like it. Yet I had more money, resources and people.
The mistakes I made were evident:
Published in Management
