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Marketing Eye Blog Articles
Social media, a virtual world designed to share, to exchange information, or to notify all of your contacts of how photogenic your cat is. Many social media outlets have assertively established their importance in the marketing industry. However, as these platforms evolve, it is key that marketers take full advantage of them.
While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.
Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.
Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
While all channels of social media aren’t applicable to every business, if used efficiently they can be a creative avenue to reach target audiences. Currently, snapchat is the new wave.
Snapchat is a mobile application that allows users to send and receive "self-destructing" photos and videos called snaps. Additionally, users can post snaps creating a montage like “story” for all their followers to view. Snapchat has successfully distinguished itself from other media platforms with their live, then disappearing content characteristics.
Okay, enough back story. What can Snapchat do for marketers? Oh, how the possibilities are endless with this one, so here’s a few.
Published in Social Media
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they offer free pickup and delivery.
Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Improving the quality and care of your garments has and will always their top priority. Not only have they been focused on expansion and having a wider reach within the community, but they have recently undergone a branding refresh. After 40 years of service it was time for a new look and feel. Yes, their is new branding and a new location, but the same great service still exists.
Published in Mellissah Smith
Yesterday I was bursting at the seams. Life couldn't get much better. I had a few meetings and they went so well that I literally couldn't stop smiling and that feeling deep inside was one that I haven't felt in a long time.
Published in Mellissah Smith
With a growing business there are pains, and sometimes things happen that are out of our control.
Our Sydney office experiences an exponential inflow of leads every single day. We are completely irked as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.
In the recruitment process, we have received a lot of applicants, but in fairness, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. The quality of applicants in June last year was much higher than the quality we are receiving today.
But with the pains of growing, we have to be strong delegators to various offices and make sure we are all super organised.
And that is exactly what Emily Ryan has done. Emily is a marketing manager in our Sydney office and the minute we identified that we needed more staff, and with one of our team leaders moving to Geelong, this need was urgent.
What I found in this situation it had a profound effect on my opinion of people.
Emily not only stood up and took control without any quarrels or even being asked to, she fixed any problems that had arisen and became this dynamic, unbelievably capable person who looked immediately to the future and ensured that every part of the business in the area of marketing was completely, utterly, under control.
It blew my mind.
I didn't know Emily very well as I don't travel to Sydney as much as I use to, but what I did know is that she comes from a really good, ethical family. Going back to my theory that the best hires come from good families that install manners, respect and integrity in their children, Emily epitomizes exactly the type of employee or team member more precisely, that is instrumental in taking a company to the next level.
Both of her family members are Pharmacists and own a Pharmacy. They have seen as much as I have no doubt with employees who perhaps don't have the company's best interests at heart.
Her parents have taught her right from wrong. They installed the ethos of doing a good job and being the best you can be. She has zero sense of entitlement and works hard without any supervision.
The work that Emily does with clients is all based on what is in their best interests and is in every respect ethical. I really cannot speak highly enough of her morals and loyalty, alongside a very apt marketing manager who one day will be a marketing director or CMO.
She has stood out and the respect I have for her right now is enormous. I am genial that we've had this hurdle in our business because through it, I got to know Emily much better and I am so proud to have her on our team.
I also want to give her family a hug. Through their impeccable parenting skills, they have brought up a young woman who outshines other millennials ten-fold. She gives me certainty that my theory on good parenting produces the best employees.
I am positive that there is more to come with my thoughts on the effect of parenting on the future employees in a company.
Our Sydney office experiences an exponential inflow of leads every single day. We are completely irked as to why we receive so many Sydney based leads from our social media and website, and as such, we need to employ more people.
In the recruitment process, we have received a lot of applicants, but in fairness, we should have gone back to the original applications we received 6 months ago, who may not have re-applied this time around. The quality of applicants in June last year was much higher than the quality we are receiving today.
But with the pains of growing, we have to be strong delegators to various offices and make sure we are all super organised.
And that is exactly what Emily Ryan has done. Emily is a marketing manager in our Sydney office and the minute we identified that we needed more staff, and with one of our team leaders moving to Geelong, this need was urgent.
What I found in this situation it had a profound effect on my opinion of people.
Emily not only stood up and took control without any quarrels or even being asked to, she fixed any problems that had arisen and became this dynamic, unbelievably capable person who looked immediately to the future and ensured that every part of the business in the area of marketing was completely, utterly, under control.
It blew my mind.
I didn't know Emily very well as I don't travel to Sydney as much as I use to, but what I did know is that she comes from a really good, ethical family. Going back to my theory that the best hires come from good families that install manners, respect and integrity in their children, Emily epitomizes exactly the type of employee or team member more precisely, that is instrumental in taking a company to the next level.
Both of her family members are Pharmacists and own a Pharmacy. They have seen as much as I have no doubt with employees who perhaps don't have the company's best interests at heart.
Her parents have taught her right from wrong. They installed the ethos of doing a good job and being the best you can be. She has zero sense of entitlement and works hard without any supervision.
The work that Emily does with clients is all based on what is in their best interests and is in every respect ethical. I really cannot speak highly enough of her morals and loyalty, alongside a very apt marketing manager who one day will be a marketing director or CMO.
She has stood out and the respect I have for her right now is enormous. I am genial that we've had this hurdle in our business because through it, I got to know Emily much better and I am so proud to have her on our team.
I also want to give her family a hug. Through their impeccable parenting skills, they have brought up a young woman who outshines other millennials ten-fold. She gives me certainty that my theory on good parenting produces the best employees.
I am positive that there is more to come with my thoughts on the effect of parenting on the future employees in a company.
Published in Management
There are many reasons why companies should fire their marketing managers - you just have to work out what their value is to the organization and the cost to replace them.
Published in Marketing
The Craziest Days in the Office Always Produce the Best Results
Jan 20, 2016 Written by Mellissah Smith
I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.
Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?
Instead, they step it up, take control, become better organised and push boundaries.
How does that happen?
Published in Culture
Want your Business Card to Come Alive? Augmented Reality Marketing has Finally Hit
Jan 18, 2016 Written by Mellissah Smith
Constant relentless improvement is always necessary. It is part of Marketing Eye's mandate. When Nina De La Cruz came to me in December with this newish technology platform that showcases viewing a business card and having an individual present what they do at the same time through a popup video - I was suitably impressed.
Published in Marketing
What a great start to the year! We have a team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group in the Netherlands.
It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
It's amazing what some companies can do in 10 short years, but more importantly, how they empower their people to produce outstanding results year-on-year, completely on-track to the company's overall mission.
Published in Marketing
When you have travelled the world as much as me, there is one thing that you know is always going to be a given – that hotels are a must.
Now, if you must stay in a hotel, then you usually either want your normal comforts or you look for something different to what you already have at home. Something better, sometimes something just different.
Now, if you must stay in a hotel, then you usually either want your normal comforts or you look for something different to what you already have at home. Something better, sometimes something just different.
Published in Culture
As we close our offices today until the second week of January, I realise that it's time to reflect on our wonderful journey and what we have all learned this year.
We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perseverance and determination to kick goals.
We have had the most amazing experiences, namely through our people and clients, who constantly amaze me with their insights, perseverance and determination to kick goals.
Published in Culture
There are so many things that entrepreneurs do right, and often this is what the world sees. Yet there are still some things that we don't quite get right. 2016 is going to be a massive year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change.
Published in Entrepreneurship
Everyone loves a great Christmas party, unless of course you are a little like me and you have gone to one too many already.
Published in Culture
It's come to that time of year again, and I am facing my biggest demons - expectations.
For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.
Putting yourself out there is incredibly hard. It means that you have to be ready and able to accept rejection on so many levels. While I can be hard in business, I am reasonably fragile in life and being "me" can sometimes be hard work.
I wanted so much for myself and for my life. I wanted to make a difference, not only for myself, but for my family and friends and the world at large. I want more time, not just for me, but more time for others who I care about.
We are all heading towards Christmas, and while we should be celebrating, and I should look back at the years' accomplishments with pride, all I can think about is the things I didn't get time to do. The things that were left on my to do list.
I have so much on my plate; building an international business, developing two Apps - one that will change my business, and the other that will change a whole industry. I have dedicated of recent a least 40 hours a week to charity, and that is ongoing now for at least the next three years. I never see enough of my family and friends and at night I am just tired.
I share my highs and lows with myself. If you share it with other's you are "big noting" and I have not been brought up to do that. My dog, couldn't care less, as long as she gets her walks, eats good food and gets as many cuddles as humanly possible.
I share this with you in a raw way because I guess there are other entrepreneurs out there that quite possibly may be feeling the same.
We have hit the end of the year, and we have another in front of us - but are we ready to finish 2015 and start 2016? Are we prepared for what is to come? Have we set goals for 2016 and are we going to actually keep them? Are we all living on a treadmill or is it just me? Can we be better than we are today, without sacrifice?
My world is full of abundance, yet void. There is more to life than work, and there is nothing more important than loved one's and friends. Giving purpose and meaning to life guides us to a better version of ourselves, yet does it drain us of what's left?
I want more than anything to fulfill all my dreams in 2016. I want it all - but I know that that is not at all possible. It never is. You can't have it all - at least, not at the same time.
When I dream for peace and quiet, I secretly hope like hell that life will get a bit rowdy. Can people like me ever be pleased or do we just walk around picking up things as we go and finding that at times we have too much on our hands and need to let go?
My life is seemingly perfect, but is full of imperfection. My dreams are simple, yet they appear complicated and impossible to fulfill. This roll-a-coaster is making me sick, yet if I get off, will I fade into the ground in which I stand?
My cross roads, is not just mine... it's other's too. I am not the only person living this life with decisions to make. My cross roads could end tomorrow if I chose for that to happen or could go down a different path, for the very same reason. We all have choices and it's that time of year that we all start thinking about it.
I know I am.
For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.
Putting yourself out there is incredibly hard. It means that you have to be ready and able to accept rejection on so many levels. While I can be hard in business, I am reasonably fragile in life and being "me" can sometimes be hard work.
I wanted so much for myself and for my life. I wanted to make a difference, not only for myself, but for my family and friends and the world at large. I want more time, not just for me, but more time for others who I care about.
We are all heading towards Christmas, and while we should be celebrating, and I should look back at the years' accomplishments with pride, all I can think about is the things I didn't get time to do. The things that were left on my to do list.
I have so much on my plate; building an international business, developing two Apps - one that will change my business, and the other that will change a whole industry. I have dedicated of recent a least 40 hours a week to charity, and that is ongoing now for at least the next three years. I never see enough of my family and friends and at night I am just tired.
I share my highs and lows with myself. If you share it with other's you are "big noting" and I have not been brought up to do that. My dog, couldn't care less, as long as she gets her walks, eats good food and gets as many cuddles as humanly possible.
I share this with you in a raw way because I guess there are other entrepreneurs out there that quite possibly may be feeling the same.
We have hit the end of the year, and we have another in front of us - but are we ready to finish 2015 and start 2016? Are we prepared for what is to come? Have we set goals for 2016 and are we going to actually keep them? Are we all living on a treadmill or is it just me? Can we be better than we are today, without sacrifice?
My world is full of abundance, yet void. There is more to life than work, and there is nothing more important than loved one's and friends. Giving purpose and meaning to life guides us to a better version of ourselves, yet does it drain us of what's left?
I want more than anything to fulfill all my dreams in 2016. I want it all - but I know that that is not at all possible. It never is. You can't have it all - at least, not at the same time.
When I dream for peace and quiet, I secretly hope like hell that life will get a bit rowdy. Can people like me ever be pleased or do we just walk around picking up things as we go and finding that at times we have too much on our hands and need to let go?
My life is seemingly perfect, but is full of imperfection. My dreams are simple, yet they appear complicated and impossible to fulfill. This roll-a-coaster is making me sick, yet if I get off, will I fade into the ground in which I stand?
My cross roads, is not just mine... it's other's too. I am not the only person living this life with decisions to make. My cross roads could end tomorrow if I chose for that to happen or could go down a different path, for the very same reason. We all have choices and it's that time of year that we all start thinking about it.
I know I am.
Published in Mellissah Smith
I'm no masterchef. Actually I can't cook, but on Friday I cooked lunch for 17 team members in Melbourne - here's why.
Nov 28, 2015 Written by Mellissah Smith
I can't cook. That is no lie. I am useless in the kitchen, mainly because I spend no time there. I eat out every night and live off the premise that it's a great excuse to catch up with friends and it is much cheaper to eat out then to cook for one. So why then did I cook lunch for 17 of our team members in Melbourne on Friday?
Published in Management
Most entrepreneurs have fairly ambitious goals for 2016, as we climb out of an uncertain marketplace and embark on strategic, results-orientated business planning.
Published in Marketing
