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Marketing Eye Blog Articles
I won't beat around the bush on this topic because it's something that we all experience at some point in time - and if you say that you don't, I am calling #bullshit.
I am always asked to help friends out with marketing. It's been something that I am asked every week by at least one person. I tend to shy away from it. I know you are thinking "why?". The truth is that I think deep down that I won't be good enough to help them. They deserve the best to get their business idea off the ground or take their business to the next level. And that may not be me. It may be one of my team members. It may even be a competitor.
Here's why:
I am always asked to help friends out with marketing. It's been something that I am asked every week by at least one person. I tend to shy away from it. I know you are thinking "why?". The truth is that I think deep down that I won't be good enough to help them. They deserve the best to get their business idea off the ground or take their business to the next level. And that may not be me. It may be one of my team members. It may even be a competitor.
Here's why:
Published in Marketing
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert."
Published in Marketing
We live in an age of Visual Culture, as super bloggerJeff Bullas has deemed. And in this period of time where everyone has a camera phone on stand-by to capture one of life’s many moments, the moniker certainly stands true.
Visual content is a universal language; Esperanto in image form that people from all over the world share. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Visual content is a universal language; Esperanto in image form that people from all over the world share. The image may be of a dog named Pippa with her own Instagram account or it could be an infographic detailing the complex nature of how to bone a fish Masterchef style. It may be a moving image of someone repairing a car engine or attempting fine tapestry.
Published in Marketing
How to be a high performing marketing executive in today's competitive environment
May 21, 2015 Written by Mellissah Smith
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.
High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset.
High performing marketing executives have a couple of key traits that are imperative to their success.
1. Dream big: Marketing Executives that stand out from the crowd often have big dreams that they want to fulfill. These dreams are documented in diaries, post-it notes, and importantly deeply entrenched in their mindset.
Published in Marketing
Why I say no to cosmetic surgery - it's about liking who you are
May 11, 2015 Written by Mellissah Smith
What makes us different makes us beautiful. But yet millions of women don't look in the mirror and feel that way. Instead, they get porn star boobs, nose jobs, injectables, liposuction, eye lifts - all to look the same as everyone else.
I can't criticize, but it does make me sad. By being different, we present to the world who we really are and our unique beauty should stand for itself. To be able to look in the mirror and appreciate our "flaws" and find the essence of what makes us all as individuals special - is something many of us just cannot do.
I can't criticize, but it does make me sad. By being different, we present to the world who we really are and our unique beauty should stand for itself. To be able to look in the mirror and appreciate our "flaws" and find the essence of what makes us all as individuals special - is something many of us just cannot do.
Published in Mellissah Smith
In a presentation at Cebit 2015 held in Sydney recently, I shared why marketing automation implemented correctly in a business is so valuable to that business. Rather than use another case study, I used my own company, Marketing Eye, as an example of how to implement marketing automation to gain instant results.
To give you a little insight, Marketing Eye has a substantial amount of monthly traffic coming to our website - mainly due to the popularity of this blog and the effectiveness of our SEO team.
To give you a little insight, Marketing Eye has a substantial amount of monthly traffic coming to our website - mainly due to the popularity of this blog and the effectiveness of our SEO team.
Published in Marketing
There is one thing that has stood out for Marketing Eye in Atlanta and that is our capability as branding experts to supersede much of what is designed locally and produce fresh, innovative and high impact brands that stand out.
Published in Marketing
How to turn your inside sales script into a sales revolution
Apr 27, 2015 Written by Marketing Eye Atlanta
The best speeches you’ve ever heard were meticulously scripted and rehearsed before being delivered with that engaging element of panache that had you so captivated. It's like Mark Twain once said “it usually takes me three weeks to write a good impromptu speech”.
Politician, motivational speakers and inside sales reps all require a well written script that demands practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Politician, motivational speakers and inside sales reps all require a well written script that demands practice it. A dynamic script will ensure you have every base covered, including lapses of knowledge, any objections you may counter and a deep understanding and awareness of the product.
Published in Marketing
It's happened. I tell you... I dreamed about it but didn't really expect it would really happen. It did... and now I am chasing my tail.
The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.
The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.
Published in Marketing
There is an abundance of marketers piling out of Colleges (Universities) around the world, having completed four years of arduous learning mostly from professors who may have never set foot in a significant corporation and held a position of CMO, Marketing Director, VP of Marketing or anything other that would give them the experience to show their students what it takes to be a marketer in today's world.
Published in Marketing
Don't be fooled by spruikers, educate yourself the right way
Apr 15, 2015 Written by Marketing Eye Atlanta
Continuous evolution requires constant updates in your education, however this evolution must occur through legitimate avenues.
So when you look at subscribing to education programs, you need to ensure that they are legitimate and conducted by experienced industry professionals.
So when you look at subscribing to education programs, you need to ensure that they are legitimate and conducted by experienced industry professionals.
Published in Marketing
We all fail. We may not set out to fail, but inevitably, failure will find us and it happens more than we would would like.
I fail at many things: communicating the value proposition of our business when we have severely over serviced a client, walking my dog each day, keeping employees engaged, keeping a timesheet and letting go.
My biggest failure
I fail at many things: communicating the value proposition of our business when we have severely over serviced a client, walking my dog each day, keeping employees engaged, keeping a timesheet and letting go.
My biggest failure
Published in Marketing
Marketing Eye has hit a huge milestone. It's incredible the journey that we have taken over the past few years and where we are heading with a company that is so rich in possibility, that even I pinch myself.
When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen.
The biggest lesson we learned
When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen.
The biggest lesson we learned
Published in Management
Through social media you can now forge a very lucrative career, particularly as it becomes a unique arm of a company’s communications department.
They are many companies that will now pay six figures for the right social media person, but how do you build and maximise your expertise?
They are many companies that will now pay six figures for the right social media person, but how do you build and maximise your expertise?
Published in Marketing
According to analyst group Merrill Lynch, spending power among women in the US comes at a tune of $5 trillion dollars. Not only do women determine their own spending habits but they also influence men's spending habits.
Published in Marketing
