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Marketing Eye Blog Articles
Often in public speeches I talk about how social media was Marketing Eye's game changer. It took us from doing the hard yards marketing with what dollars we had left to do so, to sitting back and taking orders - literally.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
When we started out on social media, we were reluctant. What do we share? How do we share it? What would our target audience be interested in? We had so many questions, but due to the infancy of social media and blogging at the time, we were able to experiment. I would write one blog, and see the results. It may have been a pure marketing blog with really good content and would get a few hundred readers.
Published in Marketing
10 Reasons Promotional Products have to remain part of your marketing strategy
Oct 13, 2015 Written by Mellissah Smith
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.
Published in Marketing
There has been an alarming number of enquiries of late for marketing audits, ranging from small to medium sized businesses through to large multi-nationals and government organizations.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
There are several reasons as to why marketing audits are now so prominent and it usually comes from management, not marketing, or procurement, who are demanding a marketing audit be done.
Published in Marketing
Mastering the Rockefeller Habits sits on my desk in every office that I have. It was written by regular EO speaker and co-founder, Verne Harnish and is a bible for many entrepreneurs like myself.
Published in Entrepreneurship
Gwyneth Paltrow says, Build a business from a real, honest place
Oct 06, 2015 Written by Mellissah Smith
I agree with this 100%. When I first started Marketing Eye, I built it from a perspective that there was no global player in SMB marketing. While this makes perfect sense, it didn't reach the pit of what I really wanted to achieve as a business person, or a leader for that matter. I also had not thought it through.
"I was doing something from a very real, a very honest place, so I think that's why I was able to build an audience," said Gwyneth Paltrow to Fast Company in an interview which I have recently seen on Facebook.
Published in Entrepreneurship
We have been very privileged at Marketing Eye to keep our key team for almost the entire duration of the company. What that has done is establish a firm foundation of people who understand the business, it's vision and what expectations are key to ensuring its ultimate success.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Christina Kortesis who has run the Melbourne office without any interference since the company started has been the backbone of the business. She has continually shown what a good leader should do. Her nurturing skills and ultimate knowledge of marketing is second to none. She has empathy and understands the predicaments that our clients face, as well as that of her own staff.
Published in Marketing
Journalist / Content Writer wanted in Sydney / Melbourne office
Oct 05, 2015 Written by Mellissah Smith
We are an odd company at times. While we are definitely a marketing company, we are also media, a tech company and a educator. With 15 new clients being on-boarded in Australia in October, we desperately need a journalist to take over our magazine, and write content across multiple disciplines.
Published in Marketing
A few years ago a friend said to me after a couple had left the brunch table that they both had the "Xanax face". Then went on to describe the problems they were having.
Xanax is taken legitimately by those who suffer from anxiety, but any drug isn't good to be on for too long and there are so many healthy alternatives.
Then last week, someone mentioned the same man and said "you need to understand that he has a prescription drug problem, and until he addresses that, he is unable to stop living the lifestyle he is living; playing with the 'fast' crowds around the world."
Xanax is taken legitimately by those who suffer from anxiety, but any drug isn't good to be on for too long and there are so many healthy alternatives.
Then last week, someone mentioned the same man and said "you need to understand that he has a prescription drug problem, and until he addresses that, he is unable to stop living the lifestyle he is living; playing with the 'fast' crowds around the world."
Published in Guest Blog
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You are currently walking down the road and you come to a cross roads; if you go one way, you may be successful, if you go the other, you are not so sure. What do you do?
Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.
Life is a bit like that.
Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.
Life is a bit like that.
Published in Entrepreneurship
'No matter how busy you are, you always have time to make a difference.'
I'm so busy right now. I am working very long hours and am in the office each morning before the sun rises. Not that I want to complain. I am doing something that I an incredibly passionate about and every single part of my business is going ballistic, so it's "time" to take it all the way.
When things go a big 'crazy' I call in the experts - my mentors. I ask them what they think about what I am doing and whether or not they think it will be successful. It's like having an educated bouncing board that have been there and done that.
I'm so busy right now. I am working very long hours and am in the office each morning before the sun rises. Not that I want to complain. I am doing something that I an incredibly passionate about and every single part of my business is going ballistic, so it's "time" to take it all the way.
When things go a big 'crazy' I call in the experts - my mentors. I ask them what they think about what I am doing and whether or not they think it will be successful. It's like having an educated bouncing board that have been there and done that.
Published in Entrepreneurship
Ideas are usually the driving force of an entrepreneur, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses. Do not confuse sales with marketing!
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses. Do not confuse sales with marketing!
Published in Marketing
I am completely and utterly commitment phobic on every topic. I won't lie it is the truth.
So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
Published in Mellissah Smith
The advantages and disadvantages of outsourcing your marketing
Sep 20, 2015 Written by Marketing Eye As the world continues to change dramatically, marketing is a career that is becoming increasingly difficult to keep on top of.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
Outsourcing your marketing has advantages and disadvanges.
Published in Marketing
I don't shy away from disclosing what it is that I am looking for in this life. I am the first one to call out anyone pretending to be happy alone as a single person, because seriously, life is so much better when you have someone in it to share the highs and lows with you.
Published in Mellissah Smith
