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Marketing Eye Blog Articles
Do you really know your internal brand? What the people in your team think about the company, management and each other - and how that is portrayed outwards?
Today I decided to be brave enough to ask my team in Atlanta what our brand is internally. I asked them to be truthful and to not be shy in saying what they personally think my internal brand in their office is.
I was surprised, impressed and felt like we had all done something right because their thoughts on our internal brand were everything I would dream for a company I worked for to have.
Today I decided to be brave enough to ask my team in Atlanta what our brand is internally. I asked them to be truthful and to not be shy in saying what they personally think my internal brand in their office is.
I was surprised, impressed and felt like we had all done something right because their thoughts on our internal brand were everything I would dream for a company I worked for to have.
Published in Marketing
Have you ever felt like you are caught simply doing what is trendy or routine? Once success is trending in an area, everyone flocks to it. It might be time to separate from the pack and find your creative side, especially when it comes to marketing. Here are a couple ways to ignite the imaginative side of your brain:
Published in Marketing
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he is the expert. However, in many businesses - especially small ones, everyone offers up their ideas freely on what marketing should be doing.
Here are 3 reasons why you should not let this happen to your business:
Here are 3 reasons why you should not let this happen to your business:
Published in Marketing
With a dynamic presidential election and various shifts in major advertising platforms, 2016 has been a year full of drastic change in the marketing world. As media advertising spend is down and declining compared to previous years, we can only suspect that 2017 will bring just as many, if not more, changes.
Key things to look out for in 2017:
Key things to look out for in 2017:
Published in Marketing
Still unsure of how effective your marketing efforts are?
Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
Published in Marketing
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.
Published in Social Media
As most people are aware, Trump made his name in business by being very good at it. Behind the scenes of his business, it is likely he had some very experienced personnel in charge of marketing. The same can be said for his Presidential campaign. I am going to suggest that one of the core reasons behind the success of his presidential campaign was through a flawlessly executed marketing campaign which defied the traditional laws of marketing, and of Presidential Campaigning that reached out to those who have for years been fed up with the current establishment.
Published in Marketing
When I turned 40, a remarkable thing happened... my world turned upside down and side-ways, and I quickly realized that I was nowhere near the place I thought I would be at that age.
I had to reconcile what had got me to where I was and that was a really hard thing to do.
I had to reconcile what had got me to where I was and that was a really hard thing to do.
Published in Entrepreneurship
People talk about it all the time as if it is easy to do, and quite frankly stupid if you don't, but risk is one very scary decision to make and it doesn't always turn out for the best.
Published in Entrepreneurship
Are you still searching for that perfect time to post online? Each platform has its own prime time and lucky for you, we’ve done our research and know exactly when you should be posting.
Published in Social Media
Are You Getting Caught In The Mess?
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
It is easy to fall behind the times in this fast moving world of digital marketing and advertising. There are several easy and painless ways to stay current and put yourself on the map!
Published in Marketing
I really don't want to steal from another person's story, but I know in the past few weeks I read something about Tony Robbins building his brand on confidence. In fact, he was quoted as being "the most confident man on the planet".
The questions begs, can we all be as confident as Tony Robbins, and if so, do we all want to be? The truth of what is reasonable to expect from any person, is to want to be better, and by being better at anything and everything, you will inherently become confident.
Many people, famous, and of course, everyday people as well, swear by Tony Robbins. I had someone once offer to pay for me to go to one of his conferences, which I declined because I thought that I was confident at work and that is all that mattered to me.
The questions begs, can we all be as confident as Tony Robbins, and if so, do we all want to be? The truth of what is reasonable to expect from any person, is to want to be better, and by being better at anything and everything, you will inherently become confident.
Many people, famous, and of course, everyday people as well, swear by Tony Robbins. I had someone once offer to pay for me to go to one of his conferences, which I declined because I thought that I was confident at work and that is all that mattered to me.
Published in Marketing
More to the point, are you sick of doing your own marketing and not focusing on your business? In every business development meeting I have, I always ask “who’s doing your marketing now?” Often I hear that the founder is performing all if not most of the current marketing activities. Nine times out of ten they are trying to: run the business/grow the business, manage staff, manage payroll, come up with new product ideas, and more, all while doing what they can with marketing. It’s too much for a growing business.
Published in Marketing
Over the years the psychology of color has been a controversial topic. Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect. This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing. All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go. However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers. According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone. Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?
Published in Small Business Marketing
