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Marketing Eye Blog Articles
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
Published in Marketing
There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there.
On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.
On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.
Published in Culture
We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz.
Published in Marketing
How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
Published in Marketing
Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive.
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
Published in Marketing
Do you live a purposeful life? Do you consciously make decisions based on your purpose? Are you aware that you are more powerful with purpose?
I've lived an interesting life. Like many entrepreneurs I have gone from having an idea to seeing it through, having another idea and seeing it fall in a heap and then the momentum of building a business to heights that you actually have never imagined.
I've lived an interesting life. Like many entrepreneurs I have gone from having an idea to seeing it through, having another idea and seeing it fall in a heap and then the momentum of building a business to heights that you actually have never imagined.
Published in Mellissah Smith
(2 min read)
I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
I'll admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
Published in Marketing
It’s incredible how a scientific anomaly can impact our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against. Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
Published in Culture
Have you ever gone into a sales pitch and started using old techniques to try and close the deal like the age-old SPIN selling tactic? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits and screaming out to each other "Always Be Closing!".
Published in Management
Many people are born with realized raw talent from the beginning, such as art or singing, while others not so easily have to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
Published in Management
Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state.
Published in Small Business Marketing
In a perfect situation, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
Published in Marketing
I still can't believe that we are halfway through 2017 already. Being in sales, I understand August can be a slower month. But I’m a glass half full kind of guy. So I think this month should be used to catch up on some things you’ve been pushing off for the last half of the year. Living in Atlanta definitely has its perks. But, one thing everyone is familiar with is the traffic. So instead of watching the guy in front of me pick his nose all the way from Peachtree to Lenox, I’m going to be learning about history, business, and geeking out on the best podcasts that are out now.
Published in Marketing
Back in 2003, Nick Carr wrote an interesting article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was labeled a heretic and blasphemer. It seems we live in a day and age where assumptions about IT run rampant. Ever since a young Intel engineer named Ted Hoff, back in 1968, found a way to put the circuits necessary for computer processing onto a tiny piece of silicon, the business world has dubbed IT as the backbone of commerce. And there’s no doubt that this assertion rings true in many ways since it spurred a series of technological breakthroughs—desktop computers, local and wide area networks, enterprise software, and the Internet.
Published in Marketing
Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are.
Published in Small Business Marketing
