Marketing Eye Blog Articles
It's what girls do. There is no holds bar on any topic when you are sitting in a restaurant or in this case, an authentic Japanese hole in the wall with delicious food.
With so much happening in both of our lives, we had lots to talk about and 5 hours later, after saying goodbye, I still don't think we were done.
She is a stunning woman, inside and out. A former model and television presenter, she is married to a charismatic, interesting and equally good looking husband. They are very in love and are embarking on the next stage in their lives.
Throughout the day, she constantly referred to her husband and whenever making a purchase or doing pretty much anything her husband and his likes and dislikes were never far from her mind. It kept a smile on her face all day and after 8 years together, I have to say, that's fantastic.
Most of us have been in love at one stage in our lives and the feeling of putting someone else first is quite special. I love it when you think about that person or animal as it may be, and instantly a smile is firmly planted on your face. It's instant gratification and always puts your whole body at ease immediately. I love this feeling and completely understand why so many of us look to find someone in our lives (or something) to love.
In business, if you love what you do and love your brand... the same goes. When you think about what your brand does for others and it puts a smile on your face - it's a remarkable feeling. Putting your business first and its health and wellbeing is all part of the parcel of being in LOVE with your business.
When you talk about your business, just like when you talk about a person that you love - if a smile immediately overcomes your state, then it must be love. Try it. See if it works!
Pick Yourself Up From the Floor - Tips on how to bring your business back from the brink
Jan 16, 2012 Written by Mellissah SmithIf you think that as a small business owner that only you are going through tough times, employees leaving, cash flow issues, stress and sleepless nights - you are fooling yourself.
While you may be going through these things, so too are millions of other small businesses around the globe.


Advertising Age (US) Front Cover - Something Most Agencies Can Relate To
Jan 12, 2012 Written by Mellissah SmithHe said, "Son, I've made my life
Out of readin' people's faces
Knowin' what the cards were
By the way they held their eyes
So if you don't mind my sayin'
I can see you're out of aces
For a taste of your whiskey
I'll give you some advice"
So I handed him my bottle
And he drank down my last swallow
Then he bummed a cigarette
And asked me for a light
And the night got deathly quiet
And his faced lost all expression
He said, "If you're gonna play the game, boy
You gotta learn to play it right
You've got to know when to hold 'em
Know when to fold 'em
Know when to walk away
Know when to run
You never count your money
When you're sittin' at the table
There'll be time enough for countin'
When the dealin's done
Now every gambler knows the secret to survivin'
Is knowin' what to throw away
And knowin' what to keep
'Cause every hand's a winner
And every hand's a loser
And the best that you can hope for
Is to die in your sleep"
Knowing when to hold 'em and knowing when to fold 'em, knowing when to walk away and knowing when to run - when you are doing a deal, if you can do all of these things in a sound manner, you will always win the hand. The issues we face in business is that we don't always get these things right. Even the most experienced deal makers like your Murdochs and Packers don't always get it right - so how do us (mere mortals) get it right?
I thought about this song as I was walking into a list after lunch, and it really stuck in my mind. Thought I would share it on this marketing blog.
Cheers!

The Wake Up Call - Is Your Business Situation Forcing You To Take Action?
Jan 12, 2012 Written by Mellissah SmithThe Virtual Marketing Manager - are they better then the real thing for small businesses?
Jan 09, 2012 Written by Mellissah SmithThe idea of a virtual anything is often something that we look at with trepidation - HOWEVER - is this the actions of a foolish person? Harsh... I get that, but as a stickler for little or no change, I am the first to admit that I am a slow adopter of many things that end up being very good for me and definately for my business. To change a technology that we may use, would be likened to going to the dentist and having my wisdom teeth removed without gas.



I don't know about you, but I am feeling pretty good about 2012. Sitting in the kitchen of a friend's home in Vail, I am spending literally hours trawling through websites on marketing from around the world.
With entrepreneurs surrounding me, I constantly ask them what they read online, what apps they download and what is the best marketing campaigns that they have seen. Its an interesting conversation and everyone seems to have a number of websites they love that is consistent with the others and a few have a some 'pearlers' that are untapped by the average entrepreneur that is a must-have resource.


It's seems that as we get older, the faster the year goes. I remember very well when Christmas used to come around very slowly and the last weeks lead-up to Santa arriving was the slowest week of all.
The U-turn in Public Relations: Why the media has to change its ways.
The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.
If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.
Not happy? Employees feel what you feel. Find out how to fix it.
Dec 14, 2011 Written by Mellissah SmithDoes going to work mean that you change hats and become a negative, overly opinionated, in-your-face style manager who nags your employees into being so afraid to communicate?
Do you conjure up ways to make others miserable without even knowing it?
Are you too pedantic about detail that you lose sight of the big picture?

2012 isn't going to be easy. It is predicted that we will see more floods, earthquakes, droughts, heat waves and cold spells as the world's weather patterns show increasing destabilisation but fortunately the world will not end as previously predicted on December 21, 2012.