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Marketing Eye Blog Articles
If you feel that your spirit is being squashed down, then push as hard as you can and stand up for what you believe in.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Key to success is being able to withstand the negativity that may cross your path, and rise to any occasion with the same enthusiasm and depth that you had the first day you came up with your new business idea.
Published in Small Business Marketing
It’s just like JFK said - Leadership and learning are indispensable to each other
Jun 06, 2012 Written by Mellissah Smith
Magma Capital Advisory came to Marketing Eye without a marketing bone in their body – literally, with nothing more than a logo in a world of endless marketing possibilities - and a two week deadline for a ‘brand spanking’ website (so to speak).
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
We’d scored ourselves a client specialising in debt capital and risk management solutions and a two week deadline.
Published in Small Business Marketing
I'm a fairly positive person. I like to look on the bright side of things and rarely fall prey to thinking that something cannot be done. I see hurtles as being part of the big adventure and I never shy away from taking on a road block and working around it to achieve what I set out to achieve.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
On Monday, I had a set-back. One could expect that from time to time this happens but this one was more personal.
Published in Small Business Marketing
Gosh, if only I knew the secrets, my business would be double the size!
I received this direct mail piece in the post today (this is only a cropped version of the DM piece) and it really ignited something in me. We don't invest enough in sales training for consultants that are client facing and responsible for client acquisition.
Sales Coach Academy help businesses reinvent their sales team with a management workshop - perfect for your next sales meeting.
You and your team will learn:
I received this direct mail piece in the post today (this is only a cropped version of the DM piece) and it really ignited something in me. We don't invest enough in sales training for consultants that are client facing and responsible for client acquisition.
Sales Coach Academy help businesses reinvent their sales team with a management workshop - perfect for your next sales meeting.
You and your team will learn:
Published in Small Business Marketing
There is so much being written about why people and in particular women, are not married.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
For us singles out there, while we may be the ones who buy the books, read the articles, watch the movies and absorb anything that will give us answers to why we haven't gone down a traditional route - I am sure I can speak for most of us who draw in a deep sigh everytime we see a headline that remotely resembles where we are in life.
Published in Small Business Marketing
Every Saturday and Sunday morning, I take my dog for an early morning stroll around Faulkner Park in Melbourne.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Each weekend, I am faced with the same dilemma - where do I buy my coffee and croissant from? There are three cafe's nearby; Cafe Vue, Fleur Depot de Pain at the Blackman and one other on Commercial Road. I never remember the name of the one on Commercial Road, but I do frequent it quite a lot.
Published in Small Business Marketing
A young lady who is starting as a graphic design intern at Marketing Eye was showcasing her portfolio on Friday to me and this stuck out. What do you think?
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
The graphic designer is Rin Phakkhieo and I am sure you will be seeing alot from her in the future. She is quite talented and looks at everything in a different way - which is great when you are looking for a creative.
Published in Small Business Marketing
"If you believe you can, you probably can. If you believe you won't, you most assuredly won't. Belief is the ignition switch that gets you off the launching pad." Denis Waitley
It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!
It's been a big 2 weeks for me. I have travelled to Los Angeles, Atlanta, New York, Munich, throughout Italy, Monaco and St Tropez - all without drawing breathe!
Published in Small Business Marketing
A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.
Published in Marketing
Last week I was walking past this billboard in Munich and it really stood out. Mainly because of its size in the centre of town, but also because of its simplicity and edgy connectivity. What do you think of this Adidas Billboard?
Published in Marketing
There are 10 968 120 Facebook users in Australia accounting for 51.58% of the population - so why then, do I receive a call from Facebook to sell advertising from Malaysia.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Asha, the lovely girl that called, was very difficult to understand because of her accent. Not too dissimilar to the strong Australian accent being difficult to understand in other parts of the world, but nevertheless, almost impossible to clearly identify what Asha was trying to sell me. Eventually I worked it out, but the script she was using was so bad, that I am sure that the success rate of this campaign by Facebook will take a nose-dive, just like their share price.
Published in Small Business Marketing
As per usual, our website is flooding Marketing Eye with leads - so many in fact, that we are turning companies that are not a good fit away.
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
My last call, was very interesting. It was from an interstate online business looking to grow their business-to-business client base.
After chatting for 20 minutes, it became apparent that the business was not suited to Marketing Eye. They pushed to receive a proposal even though I had already told them that they were not suited to our format of working with clients, and then even after saying this, they proceeded to provide me with a gmail address.
Are you serious? Do you think in a business to business environment, that it would be appropriate to provide a prospect or anyone else for that matter with a gmail address? Do you really think they will take you seriously?
Published in Small Business Marketing
Driving down the streets of Munich, I looked ahead to see three vehicles in a row. It immediately had me thinking - what makes one car stand out from the rest when every car has a purpose?
Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
Simple. The car that stands out is the one that is best suited to you as an individual. Not the person sitting beside you. But you.
Published in Small Business Marketing
Have you ever noticed that the most successful people don't talk about how good they are?
In business, I am constantly meeting people who tell me how great they are. Women that sprout, "I won this award and that" and men that tell you how much money they want you to think they make.
In business, I am constantly meeting people who tell me how great they are. Women that sprout, "I won this award and that" and men that tell you how much money they want you to think they make.
Published in Small Business Marketing
The thought of travel right now has a major downside. It usually starts - and ends for that matter with airlines and lost luggage. I cannot remember how many times in the past 5 years that my luggage has gone awol. At least every second international flight. Given that I fly only with Oneworld and Delta Airlines these days, that says something.
Published in Website Development
