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Marketing Eye Blog Articles
I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level.
What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.
Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.
What that means is continually putting myself out there, sharing my experiences and taking my business to a level that no-one else in the industry has been able to achieve to date.
Basically, my dream or more precisely, something that is on my bucket list, is to build a company valued at $100 million. I am finally on that road and I know that within 5 years, this is now a reality.
Published in Small Business Marketing
It's a wake up call on how one communicates with others that they come into contact with and what lasting impression that leaves.
Published in Marketing
Over the years, I have met many inspirational women who have had some impact on my life in one way or another.
When I was just 25 years old, the then Chairman of Citibank in Australia organised for me to meet Wendy McCarthy, who at that time was on numerous boards including John McGrath's, McGraths Real Estate board and acted as a mentor to senior managers in many of Australia's top companies.
When I was just 25 years old, the then Chairman of Citibank in Australia organised for me to meet Wendy McCarthy, who at that time was on numerous boards including John McGrath's, McGraths Real Estate board and acted as a mentor to senior managers in many of Australia's top companies.
Published in Small Business Marketing
Last night I watched snippets of The Voice. I am totally mesmerized by how taken I have been to this show. Here I am, a person who cannot stand watching television when a good book is on offer, yet I have been sucked in by this cleverly collaborated show.
In this case, it's all about the judges. Keith Urban's to die for looks and voice - OMG! Seal's sexiness and Joel Madden's incredible charisma - who would have thought? Even Delta, who I liked before the first two episodes, then found her speaking voice and over-acting mildly irritating, is now back in my good books. She is delightful. She has settled into the role and with these four judges, Australian Television reality shows has gone to another great level.
Last night, a very talented young girl who I know, sent me a link via Facebook to look at a video she produced as her entry to The Channel V Presenter Search. Watch this BUT PLEASE PRESS THE LOVE HEART BEFORE YOU EXIT:
In this case, it's all about the judges. Keith Urban's to die for looks and voice - OMG! Seal's sexiness and Joel Madden's incredible charisma - who would have thought? Even Delta, who I liked before the first two episodes, then found her speaking voice and over-acting mildly irritating, is now back in my good books. She is delightful. She has settled into the role and with these four judges, Australian Television reality shows has gone to another great level.
Last night, a very talented young girl who I know, sent me a link via Facebook to look at a video she produced as her entry to The Channel V Presenter Search. Watch this BUT PLEASE PRESS THE LOVE HEART BEFORE YOU EXIT:
A clear example that there is talent out there waiting to be found.
For Channel V, holding a competition like this is great for driving people to their website. What was surprising though, was how hard it was to find out what to do on the website. I found it really hard to work out that you have to click on the picture, then click on the video, then click on the love heart. All a bit confusing. Not sure how it is possible that one person was able to get 300k love hearts clicked. Sounds dodgy to me, because it isn't very easy to actually work out how this competition is being run.
What are your thoughts? Does the website make it hard to like this competition? Are you struggling to work out what to do? What are your thoughts.
P.S. How hilarious is the video. Very, very funny!
P.S.S. Scroll down on the Channel V page, find Georgia Sinclair's picture, click on the picture, then an extended screen will pop up. Click on 'watch video', then laugh your head off, but before you press close, MAKE SURE YOU CLICK ON THE LOVE HEART.
Published in Mellissah Smith
If one more person has the conversation with me this week, that I need to stop working hard, I will SCREAM.
This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
Published in Small Business Marketing
What we can learn from relationships that helps us retain employees
Apr 29, 2012 Written by Mellissah Smith John Gray has written quite a few books on relationships and millions of women around the world have read them avidly. No wonder women tend to be better leaders statistically when they actually reach the top jobs, then their male counterparts.
Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
Gray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
Published in Small Business Marketing
Most entrepreneurs know when they can 'turn it on' and become an inspirational leader, but for many, there are a select few employees that actually get to see you 'live' telling your story. Afterall, your entire team often do not accompany you to a public speaking events and usually only management get to know your new ideas when its raw and at its most exciting point - you know when haven't been battered down by reality like financials or ability to execute.
Published in Small Business Marketing
Do you have someone or something that is a benchmark to you?
I have a couple; personal and professional.
I have a couple; personal and professional.
Published in Small Business Marketing
A wake up call for me wasn't so dramatic. In fact it was something that I hold dear to my heart and appreciate more than the words that were written.
Published in Small Business Marketing
It's a statement that has finality but how much of it is true?
Published in Small Business Marketing
Today, I am reminded yet again why start-ups fail.
I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.
They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.
I asked all the normal questions;
I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.
They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.
I asked all the normal questions;
Published in Small Business Marketing
Do you remember where you were sitting when you decided a particular drink was your favourite? I bet you do! Favourite drinks often are the biggest way venues can promote their wears because if you like a particular drink at a said club, bar, restaurant - chances are that you will talk about it for years to come.
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
What's yours?
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
What's yours?
Published in Small Business Marketing
We think we have it all - a good business, people who follow us and even some who say they are inspired by us, yet have we really got it all sorted?
Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
Published in Small Business Marketing
It's not often that a really cool and rewarding job becomes available, but with an exciting company like Marketing Eye expanding into the US - there seems to be an abundance of opportunities.
We are looking for a dynamic, really talented, Marketing Manager who not only can write a strategy, but can implement it with ease. A creative knack to keep our creatives in line would also be super handy, along with a firm understanding of social media, direct marketing, advertising, branding and promotions.
We are looking for a dynamic, really talented, Marketing Manager who not only can write a strategy, but can implement it with ease. A creative knack to keep our creatives in line would also be super handy, along with a firm understanding of social media, direct marketing, advertising, branding and promotions.
Published in Management
Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at a dispenser, and your choice pops out. You open the wrapper and start eating.
Published in Mellissah Smith
