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Marketing Eye Blog Articles
It's fair to say that marketing strategies don't work by themselves. You can spend thousands of dollars having a marketing strategy written for your small business, but if it isn't implemented, it's not worth the paper it is written on.
I know hundreds of companies that have engaged a marketing consultant to write a marketing strategy and then are left miffed as to why it didn't work. Well, it doesn't work if you don't do anything with it! It's as simple as that.
I know hundreds of companies that have engaged a marketing consultant to write a marketing strategy and then are left miffed as to why it didn't work. Well, it doesn't work if you don't do anything with it! It's as simple as that.
Published in Small Business Marketing
There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.
As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.
Published in Small Business Marketing
A thing or two we can learn from Bieber, Maguire and Di Caprio
Aug 05, 2012 Written by Mellissah Smith
It's no different to Justin Bieber, the Venture Capitalist, reportedly having earned $108 million over the past two years investing in tech startups like Spotify - becoming complacent because you think you have made it or everything is going swimmingly well, could be your biggest downfall.
Published in Small Business Marketing
If you are anything like me, Sunday morning, I always go down to my local cafe at 7am with my dog to buy a coffee and a fresh croissant. It gets rid of two things; my need for a coffee in the morning and my dog needing to 'do her business'.
Then, I come home, shower, and turn on my computer. Mainly I write, but at least for an hour or so, I work.
Unlike most people, I rarely go into my emails. That to me is a Monday to Friday, 9 to 5 job. Instead I look at the Marketing Eye website and think of ways to market our business.
Then, I come home, shower, and turn on my computer. Mainly I write, but at least for an hour or so, I work.
Unlike most people, I rarely go into my emails. That to me is a Monday to Friday, 9 to 5 job. Instead I look at the Marketing Eye website and think of ways to market our business.
I am THE SUNDAY MARKETER.
Published in Small Business Marketing
There is a reason why this marketing blog has been neglected and it's not something that I particularly wanted to share.
And, to some extent, I won't.
However, today I received in the mail a book and it was a reminder that 'everything happens for a reason'.
I travelled around the world twice in six weeks for business and when you do such an exhaustive trip like that, twice, you immediately get a feeling that 'it had better be worth it'. Fortunately, it always is. Afterall, its a journey and when we embark on any journey with an open and honest mind, we move that step forward to realising whatever it is that we were meant to realise.
Both trips were different. Other than for the business aspect, they could not have been more different. The first trip was one of adventure, excitement, opportunity and putting in place things for the future that needed to be put in place.
And, to some extent, I won't.
However, today I received in the mail a book and it was a reminder that 'everything happens for a reason'.
I travelled around the world twice in six weeks for business and when you do such an exhaustive trip like that, twice, you immediately get a feeling that 'it had better be worth it'. Fortunately, it always is. Afterall, its a journey and when we embark on any journey with an open and honest mind, we move that step forward to realising whatever it is that we were meant to realise.
Both trips were different. Other than for the business aspect, they could not have been more different. The first trip was one of adventure, excitement, opportunity and putting in place things for the future that needed to be put in place.
Published in Mellissah Smith
At Marketing Eye, as we are a marketing consultancy firm, there is never a day whereby everyone is in the office. The other day it was quiet - a bit too quiet. Everyone was working away diligently. So, I did what any leader would do. I said to everyone "we need to have some fun". And fun, we had.
Published in Management
Have you ever thought about what your website is really used for? Why people are visiting it in the hundreds, thousands, ten's of thousands?
One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came up. He was surprised, but I guess, not as surprised as I was.
A website, if it is search engine optimized, comes up on search engines. That is the purpose. Right? You invest all of this money, time and effort into ensuring that your website comes up trumps when prospects, clients and stakeholders are looking for your company or a company that provides your products or services.
But who else visits your website and why?
One of my clients yesterday said to me that they Google searched an obscure term, and Marketing Eye came up. He was surprised, but I guess, not as surprised as I was.
A website, if it is search engine optimized, comes up on search engines. That is the purpose. Right? You invest all of this money, time and effort into ensuring that your website comes up trumps when prospects, clients and stakeholders are looking for your company or a company that provides your products or services.
But who else visits your website and why?
Published in Small Business Marketing
There were 9.66m tweet in the first day of the London 2012 Olympics, surpassing the Beijing 2008 Olympics total in just 24 hours.
In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.
In fairness, Twitter was just a startup then, so our timelines were not flooded as they are today and there was no colossal 340 million tweet per day. But this microblogging site is mammoth when it comes to bringing us the news faster and and more efficiently than any other medium in sound bites that most of us can understand. It also gives us choice as to whether we wish to read more or not.
Published in Small Business Marketing
I cannot be sure whether it is because I have a whole heap of friends are reaching major milestones by turning 40 and 50 respectively, or that it really is a reflection of where I am in life, but there has been alot of discussion of late about the meaning of life. And to be honest, I really like it.
Published in Mellissah Smith
Sometimes, life doesn't go as planned. And that is ok.
As we continue to embark on the journey of life, we will experience it in it's enormity. Sometimes we will be so happy, we will literally want to pinch ourselves. Other times, we will be grateful and know that we are lucky to be in the position in life that we are in. There will be times where we will be sad and disheartened, but those, we hope will be few and far between. They will only help us build character and learn what we want out of life and what we do not.
I have had a few days of being disappointed by someone else's actions. But that's ok. They are living their life and I am living mine and at the end of the day, it's their life to live and we can only choose our own paths and learn the lessons we need to learn from our own experiences.
As we continue to embark on the journey of life, we will experience it in it's enormity. Sometimes we will be so happy, we will literally want to pinch ourselves. Other times, we will be grateful and know that we are lucky to be in the position in life that we are in. There will be times where we will be sad and disheartened, but those, we hope will be few and far between. They will only help us build character and learn what we want out of life and what we do not.
I have had a few days of being disappointed by someone else's actions. But that's ok. They are living their life and I am living mine and at the end of the day, it's their life to live and we can only choose our own paths and learn the lessons we need to learn from our own experiences.
Published in Mellissah Smith
Walking through the Melpansa Airport in Milan last week, I was particularly impressed by the attention that this billboard was receiving from passengers about to board flights.
Prada Eyewear has appeal - big time! As a stylish fashion accessory, they are moving leaps and bounds into becoming one of the top couple of eyewear brands in the world. Who would have thought that a fashion company would be able to translate their brand so well in the eyewear space.
Love this billboard! What do you think?
Prada Eyewear has appeal - big time! As a stylish fashion accessory, they are moving leaps and bounds into becoming one of the top couple of eyewear brands in the world. Who would have thought that a fashion company would be able to translate their brand so well in the eyewear space.
Love this billboard! What do you think?
Published in Marketing
What do you think of this billboard I came across in the Milan Airport (Melpansa) last week?
As far as billboards are concerned, I am always impressed by the European billboards that are on display and in particular, this one for Dolce and Gabbana. Flying from Atlanta through to Milan on a stopover, I could identify with the quality of billboards in Italy in comparison to the one's that I see in Atlanta, Georgia and some other parts of the US.
This billboard particularly reminds me of the photoshoot by Julia Roberts' character in Step Mom where she takes a photograph of the caterer with a bunch of supermodels.
Very stylish? Your thoughts?
As far as billboards are concerned, I am always impressed by the European billboards that are on display and in particular, this one for Dolce and Gabbana. Flying from Atlanta through to Milan on a stopover, I could identify with the quality of billboards in Italy in comparison to the one's that I see in Atlanta, Georgia and some other parts of the US.
This billboard particularly reminds me of the photoshoot by Julia Roberts' character in Step Mom where she takes a photograph of the caterer with a bunch of supermodels.
Very stylish? Your thoughts?
Published in Marketing
It's an interesting concept. Does your lack of trust hold you back in business? You may ask me "what do you mean by that?"
Published in Small Business Marketing
Ever wondered why people soak up every word that a truly successful person says? Or why, they seem to do less talking than the person engaging with them in conversation?
Successful people are unique. They don't need to buy a Ferrari (or any car that is flashy - I am not a car enthusiast so this is the first one that came to mind) to show that they have money, nor will they order the most expensive wine in a restaurant. They typically do not wear obvious designer briefs and they never tell you how good they are or what accomplishments they have made.
Instead, they listen attentively, ask questions and put the spotlight on others.
Successful people are unique. They don't need to buy a Ferrari (or any car that is flashy - I am not a car enthusiast so this is the first one that came to mind) to show that they have money, nor will they order the most expensive wine in a restaurant. They typically do not wear obvious designer briefs and they never tell you how good they are or what accomplishments they have made.
Instead, they listen attentively, ask questions and put the spotlight on others.
Published in Small Business Marketing
Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Published in Small Business Marketing
