images/bannerimages/Blog-Banner.jpg 
Marketing Eye Blog Articles
Marketing Executive
Atlanta based
Marketing Eye is an innovative marketing consultancy firm that has offices in Australia and has recently launched in Atlanta.We are looking for an energetic and career-orientated Marketing Executive who shares the vision to bring the best marketing advice and solutions to small businesses in the US. While we will train you on how to work with a number of small businesses across various industry sectors, we are seeking someone who has experience in marketing as well as a passion for it.
Published in Marketing
Walking down a busy Street in Brisbane today, I came across this house.
I stood looking at it for five minutes or more, totally mesmerized by the history of the house that was there for the world to see.
It was like looking at a piece of art.
I stood looking at it for five minutes or more, totally mesmerized by the history of the house that was there for the world to see.
It was like looking at a piece of art.
Published in Small Business Marketing
That age old battle - the ego vs the heart - is more relevant now than ever to us marketeers and anyone directly involved in business development. It dictates how you speak to the people you need to be speaking to; how you capture their attention and it applies to every communication you put out there – online, direct mail, posters, brochures, social media.
The thing is though, with everyone communicating to everyone else - shouting, pitching and bargaining for a share of the market - it can be hard, defeating and infuriating for those of us running ethical business operations to compete with ‘get rich quick’ and ‘lose 7kg in 7 days’.
Published in Small Business Marketing
It feels like the birth of the sweeping social media phenomenon occurred just five seconds ago, with Pinterest’s viral growth to dizzying heights, Facebook’s takeover of Instagram and Twitter launching the new network, Vine.
The new medium is continuing to grow and evolve, spawning a new phenomenon of its own: visual social media.
Like moths to a flame, humans are innately drawn to visual elements including images, photographs and sensational design. As more of us are increasingly mobile and engaging with social media on smartphones, viewing an image is far less tedious than squinting to read a few lines of tiny text on a moving train.
Published in Small Business Marketing
It's Friday... and most of us are in need of a motivational talk. Watch this video by Kid President for a dose of Friday morning inspiration!
Published in Management
As business owners and managers in an ever evolving world, our jobs become more challenging every day – every hour – to cut through clutter and make consumers notice our message.
How many times do we find ourselves repeating what we say to co-workers to get a message across? For most of us, this isn’t a reflection of how we’re gauged as professionals or individuals but 95% attributable to the ‘151 rule’.
They say a person needs to hear new information at least three times before it registers into his/her mind for immediate recollection. This has been taught over and over again to us and you can test it by saying aloud a new name you come across three times consciously.
When you target a market with a specific message the same rule applies, all except your target isn’t one person and those three times won’t cut it. It’s all about repetition. You have no control over which people are listening at what time of the day - so the logical bet is to be accessible and available 24/7/365.
Published in Small Business Marketing
Four minutes. That’s how long it took for the first Twitter advertiser to bid on “power outage” as a search term after the lights went out at the New Orleans Superdome.
It also didn’t take long for cookie giant Oreo to respond to the now-infamous #superbowlblackout, spawning more than 13,000 re-tweets and nearly 5000 favourites.
It also didn’t take long for cookie giant Oreo to respond to the now-infamous #superbowlblackout, spawning more than 13,000 re-tweets and nearly 5000 favourites.
Published in Small Business Marketing
When I started out in business, things were fairly simple. I had an old computer at home, a telephone, a cell phone, internet and a database of thousands of people I had met in business over the years. My enthusiasm was for the world to see and I couldn't take the smile off my face, even when I worked past midnight or woke up early in the morning to finalize a proposal.
Not once did I think I would fail. It wasn't possible. My needs were simple and I just needed to make enough money to cover my salary. My biggest expenditure was my new BMW and the endless coffees that I drank down at the local coffee shop.
Starting a company was an easy decision. I didn't want to travel to Brisbane from the Gold Coast each day anymore which was more than an hours driving each way and I was ready for something new.
Not once did I think I would fail. It wasn't possible. My needs were simple and I just needed to make enough money to cover my salary. My biggest expenditure was my new BMW and the endless coffees that I drank down at the local coffee shop.
Starting a company was an easy decision. I didn't want to travel to Brisbane from the Gold Coast each day anymore which was more than an hours driving each way and I was ready for something new.
Published in Small Business Marketing
Don't be fooled to think that in 2013 you have time to waste. Everyone is now faster, smarter, better - all with extraordinary tools at their disposal.
Embarking on global expansion has been the most fascinating experience and in particular, working in what is one of America's most untapped entrepreneurial hubs of Atlanta has not only been rewarding, but also very invigorating.
Atlanta isn't the sleepy town that some of the cities counterparts seem to think it is. In fact, it is quite the opposite. The city is full of promise, spirit and an attitude that is less ruthless than say New York, Chicago, San Francisco or Los Angeles. Behind the politeness and accomodating attitudes of Atlanta's business folk are smart, determined, ambitious and thoroughly capable people who drive small businesses in an endeavour to become big businesses.
Capitalizing on an ability to cap salaries and deliver products and services to a national and international audience with America's most proficient transport hub at its disposal, Atlanta entrepeneurs are dreaming big. You heard it right - they are dreaming big. Not too dissimilar to their New York small business friends who have inspired a national through a carefully executed tabloid and magazine advertising campaign that let's the world know that in New York "This is no place to dream small."
What strikes me about the people of Atlanta is their attitude to helping others and in turn, helping themselves. It seems that those who don't come from here, tend to be the one's to watch, whereas if you do business with a true Atlanta local, you are guaranteed that the good old fashion handshake on a deal is exactly that.
Today I had lunch with two talented mergers and acquisition partners at Deloitte. They both are very busy people but were kind enough to take time out of their day to have a chat about business, tax and the run of the land in setting up in Atlanta, buying a home and a motor vehicle.
Embarking on global expansion has been the most fascinating experience and in particular, working in what is one of America's most untapped entrepreneurial hubs of Atlanta has not only been rewarding, but also very invigorating.
Atlanta isn't the sleepy town that some of the cities counterparts seem to think it is. In fact, it is quite the opposite. The city is full of promise, spirit and an attitude that is less ruthless than say New York, Chicago, San Francisco or Los Angeles. Behind the politeness and accomodating attitudes of Atlanta's business folk are smart, determined, ambitious and thoroughly capable people who drive small businesses in an endeavour to become big businesses.
Capitalizing on an ability to cap salaries and deliver products and services to a national and international audience with America's most proficient transport hub at its disposal, Atlanta entrepeneurs are dreaming big. You heard it right - they are dreaming big. Not too dissimilar to their New York small business friends who have inspired a national through a carefully executed tabloid and magazine advertising campaign that let's the world know that in New York "This is no place to dream small."
What strikes me about the people of Atlanta is their attitude to helping others and in turn, helping themselves. It seems that those who don't come from here, tend to be the one's to watch, whereas if you do business with a true Atlanta local, you are guaranteed that the good old fashion handshake on a deal is exactly that.
Today I had lunch with two talented mergers and acquisition partners at Deloitte. They both are very busy people but were kind enough to take time out of their day to have a chat about business, tax and the run of the land in setting up in Atlanta, buying a home and a motor vehicle.
Published in Small Business Marketing
It’s universally acknowledged that good service will get you places. Whether selling an unnecessarily big screen television to a family or ice to Inuits, good service makes sales.
This said, there are exceptions to every rule and every so often in this world of increasing competition, there are business managers with seemingly decreasing nouse.
It’s no longer just about your product or service – it’s all about the experience.
Marketing encompasses all senses – sight, taste, touch, smell and sound. Combined, these make the experience. The experience that people will walk away with; the experience that – good or bad – people will talk about.
As marketeers, we work tirelessly to communicate your message on each of these levels. We study, we research and we have experience to hone you the best experience for your offering. Not everyone understands the importance - or relevance even - of marketing however… and it shows…
Published in Small Business Marketing
Let’s start this blog with a simple exercise. Go to your Facebook page and look at the last 10 statuses you posted. What are they mostly about? You may want to think before posting if most of your statuses revolve around work complaints, drunken weekend antics or overstate political opinions.
A study by University of Scranton and UC San Diego researchers found that Facebook status updates stick in the minds of readers for longer than you think – one status alone is 1.5 times more memorable than sentences from books, and 2.5 times more memorable than faces of strangers, representing a remarkable difference in memory performance.
Published in Small Business Marketing
The vast majority of business owners eat, breathe and sleep work. You know your product. You know your industry. You have great relationships with your clients; even prospective business; BUT business isn’t as boom-boom-boom as it could be.
Insert question marks here… Sometimes even the odd exclamation mark for frustration’s sake.You spend all your time on your business, client relationships, communications. You’re investing a lot in your marketing to spread awareness and build a reputation. Where’s the conversion? Where’s the new business? Where’s the Twitter following? Where are the likes on Facebook?
Know. Like. Trust.
No matter how big and experienced you may be, a lot of people don’t know about the X-Factor of communication - that recent Chanel ad featuring Brad Pitt is a great example (making it to the ‘Business Insider’s 10 Worst Ads of 2012’ list). Before you sell anything, you need to get known, you need to be liked and you need to be trusted.
How?
Published in Small Business Marketing
Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.
However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
Published in Website Development
After speaking with Marketing Eye's CEO for an hour and a half last night on the businesses direction and any challenges that the company may face now and in the future with its current growth path - a startling revolution occurred.
Our expansion plans and the hard work that has gone into making it happen is a GAME CHANGER.
Based on now real marketing other than a website, the forecast is that the business will double within 2 years and that's being conservative - because we actually think this will happen within a year to 18 months.
Our expansion plans and the hard work that has gone into making it happen is a GAME CHANGER.
Based on now real marketing other than a website, the forecast is that the business will double within 2 years and that's being conservative - because we actually think this will happen within a year to 18 months.
Published in Small Business Marketing
Business blogging can be tricky – your writing has to be professional, yet casual; informative, but not cut into the products/services you are selling, and (most importantly) open.
However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
However, the work you put into it is extremely beneficial when it comes to your company’s branding, giving the world an insight into what’s behind the scenes. On top of that, writing a blog can grow your business as you position your company as a thought leader in its industry.
Published in Website Development
