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Marketing Eye Blog Articles
When I was just 25 years old, the then Chairman of Citibank in Australia organised for me to meet Wendy McCarthy, who at that time was on numerous boards including John McGrath's, McGraths Real Estate board and acted as a mentor to senior managers in many of Australia's top companies.
In this case, it's all about the judges. Keith Urban's to die for looks and voice - OMG! Seal's sexiness and Joel Madden's incredible charisma - who would have thought? Even Delta, who I liked before the first two episodes, then found her speaking voice and over-acting mildly irritating, is now back in my good books. She is delightful. She has settled into the role and with these four judges, Australian Television reality shows has gone to another great level.
Last night, a very talented young girl who I know, sent me a link via Facebook to look at a video she produced as her entry to The Channel V Presenter Search. Watch this BUT PLEASE PRESS THE LOVE HEART BEFORE YOU EXIT:
A clear example that there is talent out there waiting to be found.
For Channel V, holding a competition like this is great for driving people to their website. What was surprising though, was how hard it was to find out what to do on the website. I found it really hard to work out that you have to click on the picture, then click on the video, then click on the love heart. All a bit confusing. Not sure how it is possible that one person was able to get 300k love hearts clicked. Sounds dodgy to me, because it isn't very easy to actually work out how this competition is being run.
What are your thoughts? Does the website make it hard to like this competition? Are you struggling to work out what to do? What are your thoughts.
P.S. How hilarious is the video. Very, very funny!
P.S.S. Scroll down on the Channel V page, find Georgia Sinclair's picture, click on the picture, then an extended screen will pop up. Click on 'watch video', then laugh your head off, but before you press close, MAKE SURE YOU CLICK ON THE LOVE HEART.
This built up emotion from people with all the good intentions of the world, opting to tell me that I should not be working so hard. I am frustrated, confronted and in desperate need of explaining myself so that hopefully good natured people understand that some things require work.
What we can learn from relationships that helps us retain employees
Apr 29, 2012 Written by Mellissah SmithGray has a book, Mars and Venus on a Date which basically is a guide to navigating the 5 stages of dating to create lasting relationships.
If you bare with me, you will see how this can relate to relationships with employees that are looking for the perfect job. Particularly essential reading for small business owners.
I have a couple; personal and professional.
I met with a lovely couple a few weeks ago who wanted to open a retail store. They have a dream to work for themselves and the wife wanted to be in fashion.
They are new to the market and have never owned a fashion outlet, but they both have passion and are determined to do it.
I asked all the normal questions;
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
What's yours?
Entrepreneurs are unique. They have drive that comes from an inner place that very few people understand. Instead of laying in front of the television every night, entrepreneurs usually pick up their ipads or a good book and learn about how other entrepreneur became successful. Coffee on the go is essential and sitting still for too long usually means that there is something going wrong - or at least entrepreneurs think this is the case.
We are looking for a dynamic, really talented, Marketing Manager who not only can write a strategy, but can implement it with ease. A creative knack to keep our creatives in line would also be super handy, along with a firm understanding of social media, direct marketing, advertising, branding and promotions.
Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at a dispenser, and your choice pops out. You open the wrapper and start eating.
As you ride the wave of being an entrepreneur, one thing sticks out. No matter how enthusiastic and positive you are, there is a wave of excitement that at times diminishes. That does not mean that you give up or even want to give up - but it does mean that life is not all a rosy 100% of the time.
After chatting to one of the top Hedge Fund Managers in Australia last week about the state of the economy and where it is heading... I got thinking – is my business recession proof?
The European market isn’t getting any better and in fact, it is expected to get a lot worse. Greece is battered by recession, debt and now a snow storm and the recession in the Eurozone is one of the deepest recessions on record.
The US – well that’s another story. But debt levels are higher now than they were in the 1920’s recession. Much higher. No wonder people are stopping their shopping sprees and thinking twice before buying a new set of golf clubs or another pair of Jimmy Choos.
As small business owners, we have a lot to think about. If you are anything like me, I think about what I should do and often only get to do a few things off my list because there is always something else that pops up. Thinking about your business and how equipped it is to survive a further downturn is not only smart, but critical if you want to survive- yet while many of us think about these things, how many of us actually do something about it?
While over-hyped valuations are still going crazy in the market similar to the dot com boom (Instagram!!), the property and the mining booms – we all know that what goes up must come down. But as small business owners we cannot afford to go down with the economy.
Here are some things all small business owners should look at:
