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It’s Friday and everyone should be happy, but guess what? I am not!

effen great blokeToday is D – Day. The search for an Effen Great Bloke and his mates is on.

All you have to do is log onto www.effengreatbloke.com.au and register your details and that of your mate’s to have a chance to win a year’s supply of beer for you and your mate. How awesome is that!

In the past 4 months, I have learnt alot about beer. Too much, some would say.

This week, on my return from an overseas holiday, on a boat, I have had an office full of creatives brainstorming viral campaigns for clients at least 12 hours per day.

Greek One Hat Wonder

Sep 06, 2009 Written by

When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food.

How many times in business have you wished you never took on a new client? They were a bad fit, they weren’t on the same page, they didn’t have the same code of ethics or perhaps they had unrealistic expectations. Everyone at some stage has experienced a situation where a client or potential client is not a good fit for their organisation.

The A-List

Aug 23, 2009 Written by

On Friday 21st August 2009, The Armani Dinner for the STC Foundation event was held at the Sydney Theatre Company to raise much needed funds for the Foundation.

Who would have thought, that one social media medium would take precedent over another just because of usability, ease of functionality and a more aligned target audience joined by the fact that it is achieving better results for our clients.

Wow! When you get a bunch of marketers in a room – ideas fly.

Snorkeling the Great Barrier Reef is as my good friend Steve would say ’sweet’ but after a day or two , I have to best honest – what’s next?

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience.

It is essential that business owners, marketers or the person driving a direct marketing campaign know exactly how to define, segment and target prospects in order to maximise ROI.

Today, many businesses realise the importance of segmentation – the process of subdividing customers and prospects according to common attributes and characteristics relevant to a product or service.

When one fancies themselves as a bit of a creative, it’s hard to ignore that urge that consumes you when an opportunity to pitch for a relatively large account comes your way.
Melbourne CouncilNot often do I find myself caught in a debate on a case of ’should they or shouldn’t they’ spend money on branding or marketing.

Having read the Herald Sun on Thursday, I have to say, I can’t help myself!

It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they are doing, or are the marketing departments so switched on that they just don’t miss a beat?

Campaign of the Year

Jul 13, 2009 Written by
time runs outWhat takes a corporation to take notice?

The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking.
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