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Marketing Eye Blog Articles
Who has had a bad coffee? I am sure that 100% of people have had an experience of a bad coffee and no doubt will continue to as our favourite brands are not always available, where we want them to be. The coffee industry is a burgeoning industry, and locally in Australia, companies like Vittoria Coffee has pioneered the coffee industry and taken a significant dominance in the buying decisions of not only coffee shops but also to consumers who pick coffee off the shelf at the local Coles or Woolworths stores.
Published in Marketing
Direct marketing is not just about creativity, good writing or an offer – it’s actually a science. Yes, you heard correctly… it is a science.
I have seen some amazing direct marketing campaigns and currently, in the big corporation space, NAB are doing a sensational job or luring consumers to change banks because they have “broken up” with the other banks.
Published in Small Business Marketing
17 million tonnes of landfill every year comes from Australians households
Mar 01, 2011 Written by Mellissah Smith
There are some brands that do the ‘right’ thing and other’s that just think commercially. I am very impressed with dyson, a global company that makes hundreds of different products, putting a firm focus on being environmentally conscience.They actively invest in ensuring that their appliances, and in particular, household appliances have as little impact as possible on the environment by encouraging customers to recycle.
Published in Management
There are so many great marketers in Australia with a majority in positions for Top 500 companies.
Published in Small Business Marketing
Every three months, I make a trip out to rural Australia (Charters Towers) to meet with a number of clients.
Published in Small Business Marketing
What’s difference between a good and bad marketing blog?
Published in Small Business Marketing
20 Things I Wanted To Know About Small Business… But Didn’t
Published in Small Business Marketing
Am I cynical or is it that as we get older, less and less excites us?
Published in Small Business Marketing
Well, tragically, I can’t remember the last time I was truly in love and with Valentine’s Day around the corner, I realise just how much I miss that feeling. Published in Mellissah Smith
On Sunday, I attended the launch of Smith’s on Bayswater brunch menu. It was a very hot morning, but with a bellini and a bloody mary made with fresh tomato’s, the weather was the last thing on my mind. Published in Small Business Marketing
When ipads first came out… I was against it. I was so against this new piece of technology that I wrote a blog about it. I read the hype and was completely against people reading old fashioned books on a tablet of any kind whilst they were on holidays. I love books and am passionate about them being around long after the ipad has been superceded. Published in Small Business Marketing
Whether you are a small company or a large one, you and your team can do better. If you look at the best companies in the world, they always invest in training their staff and in particular, their managers.
Published in Small Business Marketing
Marketing Managers Looking To Work With Exciting Small Businesses – Read here!
Jan 19, 2011 Written by Mellissah Smith [Picture] Marketing Manager – Melbourne $70k plus fantastic bonuses
WE ARE LOOKING FOR A MARKETING EYE WITH VISION!
WE ARE LOOKING FOR A MARKETING EYE WITH VISION!
Published in Marketing
Ever feel that you have a little more in you even after you have given something all you have got?
Published in Marketing
What a week – actually, what a month!It’s been a very big start to the new year and in many ways I am incredibly grateful. Business is booming and opportunities are out there for the taking. I have also given myself a new role in the company that I love so much – Marketing Eye.
Published in Management
