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Having been in business for 10 years and totally absorbed by the businesses I already own and operate, I have had little time to think of anything else.

But like a well oiled chain, most of my businesses operate fairly efficiently and effectively without my daily input. These days I am more a problem solver than a day-to-day runner of the business.

Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now.

The truth is only they know, however I have a good gauge having spoken with more than 100 small to medium sized businesses in the last month.

A couple of years ago, I was invited to be an Ambassador for Ozchild (www.ozchild.org.au).

Ozchild has a history of helping children from underprivileged environments since 1851 and now has a group of 500 volunteers and around 170 staff.

Some people turn on the television to laugh, others to be entertain… me… to be motivated.

I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and on the weekend, the DVD for Cashmere Mafia.

I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in.

Drunk on Stupidity

May 12, 2009 Written by

Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work.

Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed.

I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply is always the same. Go figure.

Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow.

Twitter Smitter

Apr 03, 2009 Written by

I have tried everything. Changed screens on my computer, rummaged to the next page in newspapers and hummed la la la in my head when my staff mention it and to be honest, tried everything in the book to avoid hearing about it.

Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn?

Whilst I am not one to slam anyone under the marketing umbrella, the more I meet and greet, the more I am seeing there certainly are types.

Everyone has been a victim of last minute marketing madness at least a couple of times in their lives.

It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.

International Women’s Day is upon us and although I don’t necessarily agree that we should have a day that celebrates women alone when there is no day that celebrates men, I am compelled to attend events whereby the keynote speakers are successful women.

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