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Marketing Consultant Shares Insights blog

Lead generation

With evolving times and markets, customers thrive on a new experience. It is natural for companies to run out of creative ideas to engage the audience. At instances like these, it is very important that the company also has a competitive edge in the digital space amongst its competitors. If your website appears at the top, people will click on it instinctively. This single click can give the company a very significant lead. These leads are the stepping stone for a business to communicate with their customers and convert them. So, lead generation refers to the starting of consumer interest into said company’s product or service. Currently, 63% of the companies find lead generation to be their biggest challenge. To cater to this issue, we have come up with a concise list of tips that you can follow to maximize the effectiveness of lead generation. Read on to explore ways to optimize the lead generation process for your business!

Strategy and Tips for Healthcare Marketing

Healthcare is one of the most regulated markets in the US, meaning that there are tight controls on what practices can and can’t say in an attempt to promote themselves and their businesses. In a world where COVID-19 is still a very real threat, patients lack the same trust they once had about their safety within medical practices. In the competitive world of healthcare, competition is rapidly growing. Currently, In the US there are over 750,000 companies in the health care sector, and it looks like patients are running out of patience. According to research, 43% of millennials are likely to switch (medical) practices in the next few years, and 44% of gen X are likely to switch primary care physicians in the next 3 years.  Finding new and creative ways to engage with patients has become increasingly important, especially if your practice is to stand out amongst the rest.

Transform your SEO keyword strategy

When’s the last time you’ve searched on Google and clicked beyond the first 10 websites, or even the first results page? Keywords that are most relevant to a potential customer’s search will lead your business to their vision (or search results page) first.

Daily blogging is easier than you think. Start off with taking notes to create an outline of the bigger picture.

Attracting legitimate customers will take time and effort. We’re talking about the type of customers who genuinely want to incorporate your brand into their lives, and quite possibly, stay for the long haul. Fortunately, a great time and place to begin is today in the exact spot where you’re sitting.

The goal is to create quality content that provides

Are AdWords Right For Your Business?

For a long time, we’ve debated the value of running Google ad campaigns for small businesses. Marketers across the world of agencies have very differing opinions on the form of advertising. Is it only primed for enterprises with large budgets? Is it only valuable for ecommerce? Let’s take a look at these questions and many more surrounding AdWords.

Simple Is Gold In Marketing

It's 2019 and we now live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, 

How can good branding increase sales?

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

The New Small Business Rule That's Slipping Under The Radar
Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state. 
Out of The Box Marketing Solutions
Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are. 
4 Reasons You Should Use Click to Chat
Just like technology has grown and changed over time, so has customer service.
The Link Between Sales And Marketing
Feeling confident that your sales team has a process in place? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
The 5 Parts Of An Effective Advertising Process
You have already created the ad script, the ad objectives, and the ad design...and you’re probably thinking “once this gets posted we are all set to start seeing results”. Unfortunately, this doesn’t always happen. In most cases, developing an effective ad is much more than just aesthetics. In this blog we will examine 5 key drivers of best practice advertising.
The Psychology of Color in Marketing and How it Can Help You
Over the years the psychology of color has been a controversial topic.  Marketers and scientists alike have formed connections between the colors and reactions the human subconscious has towards them. However, although there have been many studies to support certain aspects, there has also been a disconnect.  This disconnect between person to person has been attributed to experiences, personal preference, culture, and upbringing.  All of these aspects influence a person's opinion about certain colors and therefore make some studies unreliable from the get go.  However, although there is a noticeable disconnect, some marketers swear by colors and the persuasion they have over consumers.  According to a study done in 2006 in the journal Management Decision, people can make 62% to 90% of their snap decisions about products based on color alone.  Let’s delve into the wonderful world of colors, what do most psychologists say about colors and the power they have over branding?

Why Quizzes Are Killer Converters!
You may have noticed, people live on their devices, I know I feel like I’m missing an arm without my cell phone. 82% of buyers research you online before they take action, be it buying your product or service or calling you to schedule a demo. This means your digital presence has to be up to snuff.

There are lots of great ways to help generate leads through your website. Having someone opt in by giving you their “almighty” email address can be very powerful. Previously we posted about subscribe boxes and pop up email collection apps but there are tons of ways to get someone to opt in and make it fun at the same time. One of my favorites is a quiz.
The Importance Of Knowing Your Audience
Knowing your audience when presenting your business is essential. In order to succeed at selling your company you need to know when to lay it on thick and when to back off. Different scenarios call for different sales pitches. Speaking to someone in the hallway versus a formal business meeting should not be approached in the same manner. It can be a huge turn off to a prospect when you are trying to over sell them right off the bat.
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