McKinsey & Company, a global management consulting firm, is renowned for its strategic insights and innovative approaches. Their marketing consultants often lead the way in defining cutting-edge strategies and best practices. Small business marketing managers, often working with more limited resources and tighter budgets, can significantly benefit from the wisdom and approaches used by consultants at this esteemed firm. Let us look at a few key lessons and strategies that small business marketing managers can adopt from McKinsey marketing consultants to elevate their marketing efforts.

Marketing plays a critical role in the success or failure of any small business. However, developing creative marketing ideas that can make a small business stand out in a crowded marketplace can be a challenge. Today, businesses must utilize innovative strategies to capture the attention of potential customers and maintain their loyalty. This article will explore the ten creative marketing ideas that small businesses can use to promote their products or services and expand their customer base.

Starting a small business is always going to be a tough venture. No matter what industry you want to enter, there are at least a hundred other companies doing something similar to yours. The market is already saturated with ads and marketing campaigns, but you still need to find a way to cut through all the noise. Guerrilla marketing is an excellent way to implement a marketing strategy that is a fraction of the cost of a regular strategy. Below, we discuss what guerrilla marketing is, the components of a successful guerrilla marketing campaign, and the types of guerrilla marketing that work the best.

I got about two whole hours of sleep last night. I laid in bed for hours and hours tossing and turning, my mind racing, thinking about a whole heap of things.

Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state. 

In a perfect situation, it would be great to have a talented team in-house to take care of all of your needs. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?

Finding the right work-life balance can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.

There are so many ways in impress a new recruit when you are on boarding them in your business, but if you thought you had just got a handle on it, then you might want to read a little further.

Are you looking for ways to build your business' brand and increase sales? 

There is no better place to start than by analysing the factors that contributed to the success of the world's biggest brand, Apple Inc.

So, what strategies did Apple use to build their brand and stock so high and what lessons can we learn from them?