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Marketing Eye Blog Articles
It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.
When I started my first business, I had a business partner and it worked quite well. She wasn’t very good at marketing because her background was in sales, so to make the partnership work she worked in administration and I taught her some basic marketing and public relations skills to help me out when I needed her to.
Today, one of my most treasured team leaders returned from his summer vacation to announce his engagement to a beautiful, young Doctor from his home village.
Over the past few years, he has travelled back home every year and his parents have organised meetings with prospective wives.
Only this year something was different. He met a young lady that he thought would be his perfect life partner.
I am the Queen of dinner parties – that is, attending them. I can’t cook to save myself although I have set a NY resolution to learn. Thankfully I know how to turn up with a really good bottle of wine or if I am feeling celebratory, French champagne and I am well versed at making light conversation with pretty much anyone.
Ok, I was there, all glammed up with a beautiful orange silk summer dress from Gail Elliott’s Little Joe in Toorak styled with accessories that made me feel like I was not in Portsea, but was in fact, swanning around at the Polo in South of France’s St Tropez.
The team at Marketing Eye starts back in the office on Monday 11 January 2010.
As the CEO, I have been working a few hours a day over the past week to get everything in order for the new year.
It’s been a particularly beneficial week with no disruptions and lots of time to think about how we can do things better.
Dear Jen,
Whilst I think it’s great that you have posed nude showing off what you call a healthy body image by a role model, I also think you may be a bit off the mark. At least on this topic.
How many of us spend time thinking about what our New Year’s resolutions are going to be and never let them see light of day?
I am an avid believer in planning and setting goals so New Year’s Resolutions are integral to my life both professionally and personally. In many cases, I actually follow them through because they are realistic, ambitious and achievable.
On New Year’s Eve I sat around with a group of friends of mine and pondered what our New Year’s resolutions should be.
I wrote down 12, everyone else wrote down 1.
Interesting!
Tiger Woods has built a reputation on being an honest, clean cut elite athlete who is the world’s best golf player.
With his perfectly whitened teeth, glossy tabloid smile and crisp laundered clothing with Nike’s brand plastered on every visible spot imaginable – Tiger Woods has been an absolute marketing dream.
Every month I go through the arduous task of checking Marketing Eye’s google rankings.
It’s important to our organisation, as we are advocates of not spending money on adwords or external seo optimisers and believe a well built website that is seo’ed is all that a business needs.
It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like.
Whilst many companies look at the festive season as a time to wind down and enjoy the fruits of the year, there still are a few of us that take this time to have a cold hard look at ourselves and make some very tough decisions.
Where did you come up with the idea for running an outsourced marketing company?After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.
Making marketing affordable for all companies has been our mandate and as such Marketing Eye has developed a number of models to help small businesses with all areas of marketing.
We keep everything in-house including public relations, advertising, branding, web development, film production and multimedia – allowing us to keep the costs of these services down. It works and clients appreciate that their brand is being managed under one roof.
Why would companies decide to outsource marketing rather than insource?
When a company gets to a certain size, they should have a full time marketing resource. However, it’s the time between startup and reaching this point where businesses struggle with their marketing and growth plans. This is where an outsourced model fits in and helps businesses achieve their goals.
SMALL BUSINESSES DEVELOP STRATEGIC MARKETING PLANS FOR JUST $299
Nov 23, 2009 Written by Mellissah SmithStrategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing mix for many businesses that are looking for sales acquisition and growth. Without it, marketing activities remain unmeasured and lack appropriate ROI.
