Marketing Eye Blog Articles
Carl Williams… is it the end of an era and the start of a new one?
Apr 20, 2010 Written by Mellissah SmithThe Australian
Headline: Vicious cycle catches up with Williams
Published in Marketing
Yesterday, I met with a gentleman who has a great piece of technology, but just doesn’t know how to get it out there.
Published in Small Business Marketing
This week, find out 100 ways to improve your small business marketing
Apr 20, 2010 Written by Mellissah Smith
Each day, I will publish ways to improve your small business marketing that are simple, yet effective. By Friday, you will have 100 ways in which to promote your business better. If you have some ideas of your own, please comment and I will be happy to add them in. Thousands of people read Marketing Eye’s marketing blog each week, so any great ideas or experiences is greatly appreciated!
Published in Marketing

It’s fairly impressive when you open a new retail store, but with the prestige and image of owning a retail outlet comes heartache in making sure you can pay the rent and the wages that accompany having a store.
Published in Marketing
When was the last time you chose a service provider that you had used before but weren’t too happy with their performance, to provide a service to you?
Published in Small Business Marketing
They say everything comes in threes and for this week only, Marketing Eye tends to agree!
Published in Small Business Marketing
The elite athlete syndrome whereby if you are rich and successful enough – you can have anybody.
Published in Small Business Marketing
Well, alot has happened in aerospace of recent and quite a few million people have been affected. The volanic ash deriving from Iceland has grounded all planes and airports are now laying out beds for passengers to sleep on whilst they wait. It looks like a disaster zone.
Published in Management
Watching the Today Show as I am packing up boxes for a house move over the weekend and I must say that Julia Gillard needs some media training.
Published in Mellissah Smith

At the time, I worked in marketing for a large retailer and Nicole worked for News Limited. We lived together and like most girls that age, we spent night after night talking about how one day we would do this and one day we would do that. We both had big dreams and were prepared to put in the hard yards to achieve them.
Published in Mellissah Smith

The IT industry is buying less hardware, says Andrew Thomas
It’s been a year of mixed fortunes for IT businesses.
Published in Small Business Marketing
Tiger Woods may be trailing the leaders at the Augusta Masters, but in the last hour he is showing his competitive nature and sheer determination to win.
Published in Mellissah Smith
Something strange is going on. A lot of successful business people say that there comes a time in your business life cycle that it either plateaus or the business fires with the injection of new products or services.
Published in Management
Sunday is the best day of the week. I lie in bed reading the Sunday papers, skimming through stories that range from general interest through to politics and business. I skip gossip, but spend time reading real estate and travel. I start the day with the herbal tea and usually head out for breakfast with friends in search of the perfect coffee.
Published in Management
Congratulations to Tiger Woods for getting out there and playing great golf.
Published in Small Business Marketing