Items filtered by date: June 2021

The meteoric rise of digital marketing only proves the importance for businesses to understand how to effectively measure their success. We've discussed what the best marketing tactics for lead generation and marketing strategies for small companies are, but how can we actually know whether these strategies have worked or not?

This is where Digital Marketing Metrics come in. Metrics are the tools we use to measure the effectiveness of marketing campaigns.  You can capture these metrics through analytic tools such as Google Analytics, HubSpot Analytics, and SEMrush. This is not to be confused with your business Key Performance Indicators.  Key Performance Indicators track the performance of your business, whilst metrics are an indication of how effective your processes are. All KPIs are metrics but not all metrics are KPIs.

An advantage of understanding how to read metrics is that you are often able to see the impacts of your marketing campaigns in real-time, as opposed to traditional marketing campaigns, where the results were often not seen until months to potentially years later.

When a marketing student graduates, there is so much uncertainty, especially in the current climate. As a company that fosters growth in young graduates, we are determined to help people that are embarking on a career in a profession that is ever-changing, dynamic and technology driven.

As a Marketing Graduate we will on-board you to Marketing Eye in a way that allows you to see the full breadth of what a career in marketing will look like. We work with a variety of different industry sectors including technology, biotech, medical, health, logistics, manufacturing and professional services.