Items filtered by date: June 2021

Search Engine Optimization (SEO) is one of the most important tactics for marketers and business owners looking to boost their website traffic. Optimizing your website pages, images, and blog posts help to ensure that your website is visible to more people. Search Engines like Google don’t know who you are, or how great your products are. All they can do is match users up with websites that include the key terms they are searching for. SEO involves embedding these terms into your website, increasing the chance that potential customers will find you.

One of the easiest, cheapest, and most effective ways to optimize your website is through blog posts. These should be well-written- long-tail forms of content that contain keywords that are relevant to your company, products, and what users will be searching for. There are so many benefits and hacks when it comes to writing well-optimized blogs and boosting website traffic. In this post, we discuss the importance of blogs and their effects on SEO.

Team leaders, external third parties, or marketing managers alike, hosting a marketing strategy workshop can be daunting - particularly if you haven’t prepared.

Marketing strategy workshops provide an opportunity to review the process of marketing operations in your business and its influences on key stakeholders. Bringing your team together to help foster an understanding of the various goals of your management, sales, and marketing team, and how each of these applies to your product or service development strategy.

Deliver an experience that will motivate your team through stimulating exercises and running through a fast-paced checklist that will further assist your business in achieving goals.

As the global marketing space continues to evolve and change, so must we. It is not enough to rely upon a college degree or traditional marketing theories. Being a successful marketer requires you to draw upon a diverse range of skillsets and apply your knowledge.

It can take years to truly master the art of marketing but homing in on relevant skills in the short term can help take your marketing game to new levels. Therefore, we’ve compiled a list below of the ten most essential skills you’ll need as a marketer to succeed and provide the best experience for your clients.