images/bannerimages/Blog-Banner.jpg
Build it and they WON'T come
Published in
Marketing
Each day I speak to more than a dozen entrepreneurs at a bare minimum. My job is to connect with entrepreneurs and understand their businesses, challenges and what they are trying to achieve.
Yesterday, I call came through from a man wanting some help with a marketing strategy. He had just started an online business and it wasn't doing so well. He needed a strategy but could do all the work in-house if we told him what to do.
Yesterday, I call came through from a man wanting some help with a marketing strategy. He had just started an online business and it wasn't doing so well. He needed a strategy but could do all the work in-house if we told him what to do.
Finding time to spend on social media networks is getting more difficult. There are so many to choose from, that at times, small businesses don't know where to start.
From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.
As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.
When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.
From time to time, re-evaluating which social media networks work best for your company and re-defining your strategy according to changes in features and functionality, can either leverage your business to new heights or create havoc with your sales cycle.
As a firm believer that "you cannot be everything to everyone", it makes perfect sense to spend time looking at the various analytics relating to social media, the demographics of each platform and how it applies to your target audience, brand authenticity and collaborations with clients and partners.
When it comes to b2b marketing, the decision on what social media networks to use and invest in becomes significantly easier.
Blog and they will buy
Published in
Small Business Marketing
Retailers that have not adopted a strategic social media strategy that has as much weighing in their marketing budget as their traditional media spend, are at risk of not only losing marketshare but also staying alive as a business.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Retailers were slower to discover the benefits of using bloggers and affiliate sites to reach their target audience, but those who have taken seriously the trend that has absorbed the world in the past five years of social media engagement are seeing a lower cost marketing platform that is complemented by a more loyal and trusted customer base.
Smirking to myself, I typed onto twitter a response to a girlfriends tweet about whether or not I would be going on extended travel after a business conference in Instanbul, Turkey.
In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
In no time, I responded. "Depends on whether I am married and have other plans" or something to this effect.
Why Share On Facebook?
Published in
Small Business Marketing
With more than 500 friends on facebook, I have always been reluctant to share anything to do with work with my friends.
As many of you know, I write a blog most days which is receives thousands of visitors around the globe, many loyal enough to read my blog within minutes of it being posted.
As many of you know, I write a blog most days which is receives thousands of visitors around the globe, many loyal enough to read my blog within minutes of it being posted.
Google Plus or is that Minus?
Published in
Small Business Marketing
Where is everyone?
It appears that I may have been a bit off the mark in a previous article. I claimed that Google Plus’ entry into online social media would spell the sudden demise of Facebook. At this point in time that appears to be false. It has become apparent that social media supremacy will come after a long struggle rather than the quick and clean coup reminiscent of the Facebook takeover of MySpace that I predicted.
Today I had a meeting with mobile marketing guru Dipen Patel from an innovative bluetooth and wifi mobile marketing company, SpidaNet.
Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
Blogging Rules Online
Published in
Small Business Marketing
If you thought it was easier to use social media than to write a blog, then consider this. 53.5 percent of internet users will read blogs this year, whilst our social network counterparts are on a declining scale.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
In the last month, I noticed another not-for-profit that I have been very familiar with over the years finally get online and join the ranks of facebook and twitter.
Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Not-for-profits in 95 percent of cases are for very good causes and definately whether they make a profit or not, have their hearts in the right place.
Out with the old, in with the new
Published in
Website Development
It takes a brave person, to throw something away and replace it with something new. Look at your cupboards at home. When was the last time you threw out your favourite jumper, even though it has holes in it?Sometimes a website can be a bit like that. You get used to seeing it. It brings you in a number of inquiries. Search engine optimisation looks pretty good compared to most of your competitors. So, what makes you throw it all away?
