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Email marketing has been around for almost as long as marketing itself yet it remains one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. This should be enough alone to convince you to use email marketing but if that’s not enough how about the fact that the ROI of email marketing is approximately four times higher than its next closest competitor.

Business cards. Easy, simple, and one of the best ways to gain new clients. Think about the last time you gave a potential client your business card. What did the client look like? What sort-of help were they looking for? Where did you meet? A restaurant? A convention? Maybe in line at a coffee shop? These questions may seem trivial, but they can actually mean the difference between gaining and losing a new client.
Forget what you have always been told about how people get ahead in the workforce. No, you don't need to sleep with your boss or your clients for that matter. No, you don't have to be "Mr Nice Guy" 24/7, and you certainly don't need to play office politics. 

There are ways to improve your chances of landing that dream job - and it's not as hard as you think.

1.  Engagement: 

Being an engaged employee means that you know a thing or two about the business. You have definitely learnt the art of listening to those at the top of the pyramid and those who are just starting in the mail room. You read every memo from management and you participate at every level in the organization without complaining that "there are too many internal memos" or that "the social club puts on crap events". You listen, learn and comprehend the value of engaging people around you and having them remember who you are.

2.  Competitive:

Contrary to popular psyche testing on how to be the best employee in the office, a little bit of competition is healthy. If you are looking to spearhead your career and take that top job or a dream job in the Executive team, then you need to have a competitive spirit to be the best. That doesn't mean stomping on the person beside you to "win" nor does it mean that you need to spruik your successes from the rooftop. What it does mean is that you need to set benchmarks for yourself and your team, and ensure that you are reaching it and you have the drive and competitiveness inside that won't stop until you reach the goal you have put in front of you. Some people fear competition and some misuse it. The trick is to compete with yourself and the benchmarks that have been set before you.
ipad1-300x225When ipads first came out… I was against it. I was so against this new piece of technology that I wrote a blog about it. I read the hype and was completely against people reading old fashioned books on a tablet of any kind whilst they were on holidays. I love books and am passionate about them being around long after the ipad has been superceded.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.