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With the new year just around the corner, many businesses are beginning to plan and jumpstart their creative cycles again. However, for many people, planning new marketing content can sometimes feel like a formidable task, especially when you are left feeling time constricted and empty on ideas.

Ask yourself these questions:

  1. Do you struggle to think of new ways to be distinct in the market?
  2. Have you run out of ideas for marketing content?
  3. Are you looking for a fresh new start to your marketing?

 If you answered YES to the following, then consider your problems solved!

Discover how you can effectively deliver your marketing content in your next plan by following these tips:

Happy New Year! While it certainly wasn’t an easy journey for everyone, we learned quite a lot about how flexible and durable our businesses can be in a time of duress. Now that we can officially leave the chaos of 2020 behind us, it’s time to focus on how your brand can strengthen and grow during 2021. Below, we discuss how businesses can implement emerging digital marketing trends for the new year.

It's no secret that 2020 didn't go the way any of us expected. Businesses have faced numerous challenges and disruptions since March, and there's no way to know when the world is going to go back to normal. While businesses can still operate, it's not as easy to move forward as it was a year ago. With 2020 slowly coming to a well-deserved conclusion, now is the perfect time for your company to invest in a marketing strategy for 2021. Below, we have some elements that every marketing strategy should include for 2021. 

Bruce Springsteen once said, “A time comes when you need to stop waiting for the man you want to become and start being the man you want to be.”
Still unsure of how effective your marketing efforts are?

Marketing has changed dramatically over the past few years. There is less ambiguity and uncertainty and more confidence in marketing tactics and strategies nowadays. This is largely due to the increased focus and availability of data to track results.
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

It's come to that time of year again, and I am facing my biggest demons - expectations.

For anyone who knows me, they know that I always strive to do my best at no matter what I put my mind to. I rarely take on things where failure may be an option, but this year I have, and I am scared to death.

Putting yourself out there is incredibly hard. It means that you have to be ready and able to accept rejection on so many levels. While I can be hard in business, I am reasonably fragile in life and being "me" can sometimes be hard work.

I wanted so much for myself and for my life. I wanted to make a difference, not only for myself, but for my family and friends and the world at large. I want more time, not just for me, but more time for others who I care about. 

We are all heading towards Christmas, and while we should be celebrating, and I should look back at the years' accomplishments with pride, all I can think about is the things I didn't get time to do. The things that were left on my to do list. 

I have so much on my plate; building an international business, developing two Apps - one that will change my business, and the other that will change a whole industry. I have dedicated of recent a least 40 hours a week to charity, and that is ongoing now for at least the next three years. I never see enough of my family and friends and at night I am just tired. 

I share my highs and lows with myself. If you share it with other's you are "big noting" and I have not been brought up to do that. My dog, couldn't care less, as long as she gets her walks, eats good food and gets as many cuddles as humanly possible.

I share this with you in a raw way because I guess there are other entrepreneurs out there that quite possibly may be feeling the same.

We have hit the end of the year, and we have another in front of us - but are we ready to finish 2015 and start 2016? Are we prepared for what is to come? Have we set goals for 2016 and are we going to actually keep them? Are we all living on a treadmill or is it just me? Can we be better than we are today, without sacrifice?

My world is full of abundance, yet void. There is more to life than work, and there is nothing more important than loved one's and friends. Giving purpose and meaning to life guides us to a better version of ourselves, yet does it drain us of what's left?

I want more than anything to fulfill all my dreams in 2016. I want it all - but I know that that is not at all possible. It never is. You can't have it all - at least, not at the same time.

When I dream for peace and quiet, I secretly hope like hell that life will get a bit rowdy. Can people like me ever be pleased or do we just walk around picking up things as we go and finding that at times we have too much on our hands and need to let go?

My life is seemingly perfect, but is full of imperfection. My dreams are simple, yet they appear complicated and impossible to fulfill. This roll-a-coaster is making me sick, yet if I get off, will I fade into the ground in which I stand?

My cross roads, is not just mine... it's other's too. I am not the only person living this life with decisions to make. My cross roads could end tomorrow if I chose for that to happen or could go down a different path, for the very same reason. We all have choices and it's that time of year that we all start thinking about it.

I know I am.

Getting ready for the artic freeze with a 12 degree chill expected tomorrow, I am gladly sitting in my warm office in Atlanta.

The team is fired up for the start of the new year. At this time of year, many people rethink where they sit in this world; life, work, health. I for one, have been doing a lot of that lately.

As I embark on the next phase of our global expansion, I am left with some thoughts on the people I employ and those who would best suit our company going forward.

It's a catastrophe in the making. Already you have eaten one extra scoop of ice-cream that you really did not need, and the vino - well, it was just there and it had to be drunk.

New Years Resolutions are renown for being thrown in the bin and rightfully so, because few of us really commit to them for longer than a day or two. In fact, statistics show that New Years Resolutions are not kept with only 8% of people keeping them past the first few days according to Times Magazine.

When you try and tie a behavioral change to a specific date, you tend to rob yourself of an opportunity to fail and recover and many who believe that they will change, and fail, tend to believe that they have to wait another year to try again. It's a weird psyche that many of us share.

This year is my year. I am dedicating it to achieving everything I ever dreamt of and more. There is no second place and certainly no throwing in the towel. Instead, I am committed like never before to achieving all of my goals and ensuring that I live life to the fullest encapsulating all my dreams in one forward movement into the future. 

I am not getting any younger - and neither are you may I add, so there is no time like the present to get off my fairly ample bottom and put those trainers on with that Nike exercise outfit that has been gaining cobwebs and start the race on high speed with milestones every day of the year, that need to be met.

A new financial year and already we are in day 4. Every end of financial year or start to the new year for that matter, is like a fresh start to many small businesses. It’s a time to re-think your strategy, re-invent your marketing programs and rejuvenate your team.
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