The Power of Storytelling in Marketing: How to Craft a Compelling Brand Narrative
The Power of Storytelling In Marketing Strategy
You spend days and months carving out the perfect marketing plan for your business. It has a clear key message. It targets the correct audience. It has brilliant events for each phase. But it does not work. Why? What did you miss? Before hopping onto another campaign to fix the situation, try looking into something called: storytelling.
Few things can make a business more powerful than an aligned marketing and sales team. When both departments can rally around the same story, it leads to greater benefits for each department and the company as a whole. But how exactly does this happen? After all, marketing and sales have individual sets of metrics and goals: marketing is measured on generating demand and sales is focused on converting leads. If marketing and sales are going to work together, they need to be able to collaborate on their projects. Alignment is all about collaboration, and if each team is working towards the same goal it will make this process much more successful.
Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.
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