Marketing Eye
millennial

While there's a lot of focus on marketing approach for Gen Z, it's also essential to notice the next generation with immense buying power. Before millennials transition into a place of prominent buying power, it's vital to understand what drives their interests and engages them. Marketers can't forget about millennials because they are positioned to spend more money than Gen Xers or Baby Boomers ever could. Millennials are an incredibly lucrative market, and their digital savvy will influence the way they purchase. If brands aren't willing to leverage a digital approach, they will lose their competitive edge. Below, we have some specific ways that marketers can reach millennials before they transition to their full buying power.

Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed previously, and this is going to change your brand one way or the other.

Being young in no way represents limited capabilities. I agree that with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know.

That is not to say that Gen Y make better employees or leaders, what I am saying is that they should not be disregarded when their date of birth is revealed. It is cliché to say ‘age is just a number’ but in many cases, this stands true.

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