Marketing Eye
melbourne
I was in New York sipping champagne courtesy of Waldorf Astoria's fantastic service, mingling with the rich and famous mostly because I was in the right place at the right time, and breathing in all that this fast paced, inspirational city has to offer.

I am a bit anxious! It's the first official day back in the office and I am flying to Sydney for meetings and a few days working with the team there - and it's daunting. With so many expectations for 2014 and a lot of work to get through in the first few days, even I wish I had taken a few more days off.

Well, that was not to be and there possibly isn't too many entrepreneurs out there that have taken much of the month off unless of course they have children.

I can't help wondering what I did to deserve to be continually packing things up and moving but somewhere along the line in the last year or so, it has been something that has become almost second nature. So much so, that I don't think I had time to unpack everything.

Four hours of checking to see if I have everything, and packing up my most valuable possessions, I am finished. My dog is looking at me scared about what possibly could be next. Moving still isn't something she is use to and I realized early in the piece that it is what brings her the most fear. For that matter, it does the same to me, however my New Years Resolution this year was to put myself in "uncomfortable" situations and I have certainly lived up to that.

You may be thinking that I am plain mad. What is a 40 year old woman doing moving around like an unsettled teenager? Well, its simple - I have a plan and it requires my undivided attention and for now, I have to keep living out of a suitcase - and its not fun, nor easy and it certainly isn't comfortable in any way.

I saw an invitation today to attend a masquerade ball in Toorak on 1st November, 2013. 

Everyone looks a masquerade ball! The opportunity to dress up and be a bit mysterious is just too alluring. I have quickly rung up a group of my friends and put a table together. While there are heaps of events to go to at this time of year, I would much prefer to save myself for the Black Velvet Masquerade Evening at Lincoln of Toorak, than make it all the way out to the track where I need to toss a coin as to whether it will rain, be cold or be so hot that I end up with third degree burns.

It took me a few minutes to realise that this ball is all for a good cause. While Cancer and Mental Health causes are very popular, its the one's that fall down the way-side that really need our help.

Epilepsy is dear to my heart. Growing up with a brother that has epilepsy brings back some raw memories of how much this disease affects people's lives and ability to live in normal society. 

There are 225,000 Australian's living with epilepsy and more than 50 million people worldwide are expected to be diagnosed with epilepsy at some stage in their lives.

For those who have not been able to learn about the pitfalls of epilepsy; it is when the seizures are unprovoked and recurrent - in other words, happen more often than once. 


It has a profound social, physical and psychological consequence and people living with epilepsy live in fear that it could happen anywhere, anytime. Medication is the only option but is full of side-effects, directly affecting a persons quality of life.

So, if you can get a few friends together and want to support a good cause put on by Epilepsy Foundation of Victoria, then get a table together with some friends and help raise some valuable funds for research into epilepsy. DJ Grant Smillie is playing (Awesome!!!) and he is supported by Nick Foley and WOOHAH DJ's. It's only $60 - cheaper than a ticket to the races and much more worthwhile.

Visit www.lincolnoftoorak.com.au/masquerade to purchase tickets today!

 

SAVE THE DATE:            November 1,2013

TIME:                                 7.30pm-2.00am

PRICE:                                $60

According to the World Health Organisation, epilepsy is the world's most common serious brain disorder. Let's support helping this worthy cause.

 

As the plane landed, something lifted. I am not sure what it was, but I felt differently. I was home.

Melbourne has been my home for a good part of the past 10 years and although I felt as though I would never quite feel the same about this adopted city as I do of Sydney, somehow without me realizing it, I changed my mind.
Marketing Eye is expanding and evolving… and you could be a part of our global growth.

We’re on the hunt for an experienced marketing communications manager to head a Melbourne team. Because our work is so varied and diverse, we’re taking our time to pick the right person with the right mix of experience across a broad range of marketing skillsets. Our salary packaging is commensurate with experience and passion for marketing, and great performance will be rewarded with bonuses and perks.

It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.

Marketing Executive - Melbourne based

An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!

Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.

Have you ever been part of a truly historical moment?

From the humble origins of Spanish churros hundreds of years ago in the mountain grasslands of Spain to the arrival of churro makers to Australia in the 1800s, people from all walks of life now enjoy eating churros.

On Saturday 20 August Melbourne's Federation Square is host to “The World’s First Churro Eating Competition” at 12 noon.  The event will see ten dedicated churro lovers battle it out for the title and the $1000 cash prize!

This moment in doughnut eating history, organised by churro specialists Spanish Doughnuts, is heralded as the doughnut lovers’ biggest challenge.  The lucky finalists will compete by eating as many platefuls of hot, fresh Spanish Doughnuts’ original churros (a golden crispy doughnut rolled in cinnamon sugar, with a fluffy centre) as they possibly can in two minutes.

“This type of event has never been done before so we are very excited to meet the world’s first ever ‘Churro Eating Champion’.  We have received hundreds of entries daily from avid doughnut lovers via our website and stores so it really will be a close competition” says Michael Aldemir, Director, Spanish Doughnuts Australia.

Also, as part of this historical event you can enjoy salsa dancing by taking part in the “Salsa Churro Dance Competition” at 12.15pm, which offers a $500 cash prize for the pair who can dance while keeping their churros intact!  This promises to be a fun event for all, come along and be part of Spanish Doughnut history!

For further information please visit www.spanishdoughnuts.com.au

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!

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