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How do you define digital transformation

Simply put, digital transformation alters a company's core business model to take advantage of new digital technology. It is not enough to just digitize a product or service as it is also necessary to reimagine and reinvent it to provide it to clients in sync and perfect harmony with their ever-changing demands. As a result, businesses now face unprecedented pressure to digitally adapt their marketing techniques. 

What do you do when you want to go on a long trip? Would you just pick up a bag and leave, or would you make an itinerary, plan your budget, book tickets, and fix a timeline for your trip?

Of course, the second option, right!!

It is always good to plan your itinerary so that the trip becomes memorable. 

The same is the case for Marketing!!

What drives excellent results in Marketing? Is it the right target market? Is it the innovative thinking of the marketing team? Or is it the extensive data available for the marketing campaign? Well, the answer to that is all three are important.

It isn't uncommon for businesses to invest a lot of their resources into marketing activities and not see results. Many business owners find that their marketing campaigns are not producing the results they initially anticipated, and this ultimately comes down to the marketing strategy they have created. Many business owners have wasted valuable resources on tactics that simply do not work. Therefore, ensuring a solid marketing strategy is in place is crucial.

In the year 2022, having a market plan is almost a compulsion for any business that exists. Still, to have a market plan that will help the company grow, a business must have a strong marketing strategy.

In the recent decade, digital marketing has become a crucial part of our daily lives. Everything can be searched with a click of a button, from social media to everyday life; the average, typical mature user spends at least 6 hours a day on their devices. So, in some ways, it presents an excellent opportunity for businesses to proactively get their brand out to the world. 

Marketing strategies are essential for businesses as everyone knows that products and services don’t just sell themselves. It’s a requirement that the strategy concentrates on finding the right opportunities with limited resources in order to increase sales and achieve the competitive advantage in their respective markets.

Every company wants to stand out in the industry. Businesses have used many innovative marketing efforts to come into the limelight, some have worked while some failed. The constant result from this experimentation in the marketing industry has exposed one very important lesson, “Quality over Quantity”. It has been noticed when companies continue to conduct large scale marketing efforts, these campaigns are not targeted to anyone and yield worse outcomes than the campaigns which are targeted to a smaller audience. What can be understood is that as important brand awareness and exposure is, prioritizing your target audience to the general public is also necessary. Due to the availability of numerous channels in the marketing industry, companies often get caught up in the race of being omni-present. This blog post describes the power of proper research and planning in designing a marketing strategy. 

Start-ups are building the future. The wave of entrepreneurship has spread worldwide, and start-up businesses are majorly creditable for bringing innovation to otherwise saturated industries. Of course, every business starts as a "start-up," but what is the secret behind such successful companies? We are here to reveal the secret you can benefit from and implement in your business! Of course, being a business owner, having an innovative product or service offering would not cut the deal for you. Instead, companies need effective marketing strategies to attract customers and create an identity for themselves and the brand. Read ahead to learn about how successful start-ups develop their marketing strategies.

It’s safe to say, we know having a great marketing strategy for your business is your major key to running a successful business. But having a completed marketing strategy just to simply follow is not enough.

A marketing strategy is like the roots of your precious indoor plant. It can grow and evolve depending on your business’s needs. Adaptation and maintenance are where your marketing managers come in. But - how much time are your marketing managers spending on marketing strategy?

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.