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Email marketing is a cost-effective and efficient way for businesses to connect with customers. However, with the increasing use of mobile devices to access the internet, businesses must ensure that their emails are optimized for mobile. In this blog post, we'll explore the importance of mobile optimization in email marketing, including the statistics and best practices to follow.

Video marketing has exploded in popularity in recent years, and it's no surprise. Not only is video content more engaging and easier to consume than text-based content, but it also has a greater potential to go viral and reach a wider audience.

However, creating effective video content is not as simple as just hitting record and uploading whatever you've recorded. There are a few key factors that you need to consider in order to create video content that will truly resonate with your audience and achieve your marketing goals. We will explore the power of video marketing and provide some tips on how to create effective video content. Video can be a powerful tool for explaining complex ideas or products in a clear and concise manner.

Social media has become an integral part of modern marketing strategies for businesses of all sizes. It offers a low-cost and highly effective way to reach a large audience and engage with customers in real-time. 

With the proliferation of social media platforms, businesses can now choose the channels that best fit their target audience and goals. Whether through Facebook, Instagram, Twitter, or LinkedIn, social media allows companies to promote their products and services, build brand awareness, and drive traffic to their website. It also provides a way for businesses to gather valuable insights about their customers and target market and track the success of their marketing efforts. 

Overall, the role of social media in modern marketing strategies is crucial for businesses looking to stay competitive and reach their audience in the digital age.

A marketing strategy is a plan or action that is designed to promote a business’ product or service. In present times, most (if not all) large multinational companies have a marketing strategy. Marketing strategies are typically used to help increase awareness of the business or to promote sales. However, according to data found, there are still 36% of small businesses that do not have a marketing strategy. With that said, the following blog explores the reasons why small businesses should have a marketing strategy.

What drives excellent results in Marketing? Is it the right target market? Is it the innovative thinking of the marketing team? Or is it the extensive data available for the marketing campaign? Well, the answer to that is all three are important.

It isn't uncommon for businesses to invest a lot of their resources into marketing activities and not see results. Many business owners find that their marketing campaigns are not producing the results they initially anticipated, and this ultimately comes down to the marketing strategy they have created. Many business owners have wasted valuable resources on tactics that simply do not work. Therefore, ensuring a solid marketing strategy is in place is crucial.

Why are we talking about mobile marketing? It is changing the way consumers interact with brands and consequently vice versa. Virtually, everything is accessible on mobile today, from e-books to e-commerce. This means consumers can constantly interact with your brand irrespective of their location. To illustrate, customers don’t necessarily need a laptop to read emails or conduct online shopping. And neither need to sit in front of a television to get entertained or watch the news.

Here are the challenges and opportunities of mobile marketing that you should know

Social Media Marketing refers to the usage of digitized social platforms like Instagram, Facebook, Twitter, YouTube, etc. to promote products, create brand awareness, engage new and existing customers and receive feedback. According to Statista, as of April 2022, there are 4.65 billion active social media users, roughly 58% of the total population. If your business targets just 1% of the total active social media users, it would be equivalent to meeting 46.5 million individuals!

It's the time of year when you may have noticed a few EOFY signs in stores around you. The end of the financial year presents businesses with an opportunity to gain new customers and increase sales. It's an ideal time to implement new marketing ideas to help improve sales. It may be overwhelming for businesses, especially small businesses, to navigate this time of the year. Whether it’s your businesses first time in the season or after hitting a wall with ideas after many years in the game, here are a few marketing tips your business can use this EOFY season to help boost sales.

Many things have changed, but everyone's desire for entertainment has not. If reading novels was a trend in the 1800s, today, everyone's favorite thing to do is to watch online videos. According to Statista, 27.2% of people watch online videos for 10 hours every week. Because of its popularity, while only 61% of marketers have adopted video marketing their digital marketing strategies.

Video marketing is becoming more relevant as the demand for online videos grow. Many small and big businesses use Video Marketing to market their products or services and attract more clients. This marketing method of disseminating useful information through the use of videos. These videos can aid in gaining potential clients' trust, establishing credibility, and increasing brand awareness.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.