Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.

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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.

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Opportunity




Marketing Eye is looking for 10 Melbourne and 10 Sydney companies that are in a startup or small business phase looking for high-growth.

Small businesses need marketing and so many of them, just can’t find the time to do it.

It’s Thursday and there is still quite a few to go. Why not try these tips?

As I travel around the world, I am always fascinated by the different marketing consultants in various regions.

Writing a marketing strategy today, it dawned on me that not enough space is left on a marketing strategy for ‘word of mouth’ marketing.

If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!