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A Special Breed Of Marketers
Published in
Marketing
As Marketers we are always looking for ways to think outside the box, coming up with new approaches to showcase our products or reach new audiences. However, this isn’t as easy as it sounds. Throughout the marketing mix emerges a balance of structure and chaos. Walking this fine line takes a special mind, and we’re going to look at why this is.
Easy Ways To Run AdWords Effectively
Published in
Marketing
It is true that advertising isn’t as ambiguous as it once was back in the day, however; it takes a savvy marketer to get real traction. One has to understand the value in being meticulous when it comes to planning, launching, and maintaining campaigns in the digital world. Unlike a Billboard that is posted and not changed until it’s time is up, digital ads require a different level of attentiveness to be effective.
In every industry there are general best practices as it comes to how to perform certain tasks. However, due to technological advances, innovation has evolved into a much more powerful and fast moving obstacle. Every industry is being challenged both annually, quarterly, and even monthly to keep up with the times, maintaining competitive standards with the competition. So what does this mean for not just marketers, but everyone?
Interactions Are Informal
Published in
Culture
Back in the good ole’ days we used to speak to each other completely differently than we do now. Granted I am a millennial and aren’t that old, but I can definitely see a vast change in the way our parents and ourselves interacted as kids. We converse informally and we internalize it now. This has caused marketing professionals to make vast adjustments across the board and take an unusual route to engaging the younger generation.
Volume Isn't Always Best
Published in
Marketing
Driving massive brand awareness can be a powerful tactic in marketing, but true value is derived in the quality of who you are targeting. Marketing isn’t just a form of spreading awareness and news regarding products and services, but rather a science. Understanding how to build your marketing around a relevant and engaged audience is what will drive business success.
Trust In Transparency
Published in
Marketing
Have you ever found yourself working with a marketing firm who kept you in the dark? This is probably occurring because they do not want you to know what they are doing or how well their efforts are performing. We’re going to look at a few ways to establish a open, honest, and transparent relationship between you and your clients.
Getting The Most For PR
Published in
Marketing
The world of public relations can be summed up in three words: chaotic, wild, and tedious. Don’t get me wrong, public relations is an exciting facet to the marketing mix, but it isn’t for everyone. After personally delving into the world of PR and having several press releases published, let’s take a look at a few key takeaways from my recent experiences.
Consider Outsourced Marketing
Published in
Marketing
What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?
Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
Marketing is one slippery slope to take on. No matter how much time one can invest in understanding marketing, there will always be more to learn, especially with technology leading the way and evolving ever so relentlessly. With that being said, let’s take a look at some common problems that businesses come across when outsourcing marketing.
Balance Between Work And Play
Published in
Culture
Finding the right work-life balance can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused on work, which affects our personal lives and relationships. And on the other hand, we may get too wrapped up in our personal lives that we let it affect the way we work. In this article we are going to take a look at what drives this work-play balance, and what it could do for you.
Feeling confident that your sales team has a process in place? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real customers. Fortunately, we are going to examine what a proper sales process looks like and how it can feed your lead generation and lead conversion rates.
