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I had the pleasure of attending the Malcolm Turnbull Dinner last night held at the Crown Casino in Melbourne to raise money for the Australian Liberal Party.

Snorkeling the Great Barrier Reef is as my good friend Steve would say ’sweet’ but after a day or two , I have to best honest – what’s next?

This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.

Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.

It’s tradeshow season! There are hundreds of tradeshows each month in Australia and overseas and companies more so than ever are investing heavily in marketing themselves in this way.

Everyone has been a victim of last minute marketing madness at least a couple of times in their lives.

Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn?

There are many things that make us change a service provider – bad service, not the right service for your needs, bad location, change of direction, convenience, people – the list goes on and on.

Today I played golf with some amazingly talented and inspirational men and women at the Australian Women’s Open Golf Tournament ProAm at Royal Pines. I say amazing because many of these men and women have achieved great things whether it be with sport, business or the community despite where they live, what backgrounds they come from and how old they are.

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