An effective Electronic Direct Mail marketing strategy (EDM) is an important and powerful tool for any business. Electronic Direct Mail marketing (EDM) is a digital marketing strategy used by businesses to efficiently promote their products and services by targeting potential customers through offline and online channels to generate new leads, increase sales, and customer loyalty, and build personal relationships with consumers. These online channels include Pay Per Click advertising (PPC), SMS, email, and social media such as Instagram, Facebook, and Twitter, to offline channels such as print.

Technology is the future of everything. Similarly, Marketing is a need of every business. To understand why marketing is necessary, have a quick read of our blog, Why your business needs a marketing strategy. The rising number of tech firms in the market has increased the competition. Each company has to bring their best game forward in terms of marketing to attract and grow in this competitive environment. Continue following this blog post to know, 5 powerful marketing strategies that will grow your Technology company.

If you are a business owner, you would know that marketing is a vital part of a business that cannot be overlooked regardless of your industry. Marketing is an unavoidable part of your day-to-day activities. However, it may be taxing when you also need to be involved with other aspects of your business. It becomes more challenging when marketing practices have to follow the society and trends that are technology driven, which continuously evolves and need constant updates.

As technology advances in the age, we live today, it is important for businesses to evolve through innovation and creativity. The implementation of Non-Fungible Tokens (NFTs) in your marketing strategy has the potential to scale your business in the most creative way it can.

So, what is an NFT?

Businesses send out marketing newsletter emails that provides the audience on the newsletter subscription list promotions, announcements, and brand content regularly. According to Statista, 333.2 billion emails are expected to be sent and received each day in 2022 and the number is expected to grow every year. Marketing newsletters are one of the most common types of emails that businesses send out, but it is also the hardest to get right. Many businesses consider it a challenging task to create engaging content to keep the audience’s attention and to make them read the email. 

If an image can paint a thousand words, can you imagine how many a video can? When you think about some of the biggest businesses in the world, they all utilize video marketing. Video marketing is comprised of multiple elements, which creates an emotional engagement with consumers, by promoting the business's product/service in an entertaining way. 

Staying on top of a Google Search Page is tough, given the market competition. However, one way to stay relevant in Google searches is to continuously improve your website's SEO performance. SEO is dynamic to any business’ online success and there are always new ways to boost its performance. Read more to understand how you can improve your SEO techniques.

Product marketing is a series of activities for disseminating products to the community. The marketing concept is about the process of fulfilling the needs and desires of consumers who become part of the market share in the business.

Are you new to the construction scene or has your company been around for years? Either way, it is essential that you withhold effective marketing strategies to promote your company effectively.