A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure precisely what’s working and what’s not working in your marketing efforts. If a marketing strategy is a map for your business, your KPIs are the pins in your map. There are numerous key performance indicators to consider when building a marketing strategy, and you will need to decide what works best for you. Below, we have four KPIs you should consider when making your marketing strategy.