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Email campaigns might seem like an outdated marketing method, but they are a tried and true method of connecting with your audience. While perfecting the content and design elements is an essential part of creating an email campaign, it’s more important to understand how to succeed.

Email marketing is a really effective way of keeping your audience informed on your product and it provides them with a line of communication straight to you. But consider how many emails you get on a day-to-day basis. What do these look like? How many do you actually read? To get better subscribers and more loyal readers, it’s important to have a strong email design. Below, we have six basic email design elements that will make your emails easier to read and look better.

Email marketing is an effective way of keeping your audience informed on your product and it provides them with a line of communication straight to you. But consider how many emails you get on a day-to-day basis. What do these look like? How many do you read? To get better subscribers and more loyal readers, it’s important to have a strong email design. Below, we have six basic email design elements that will make your emails easier to read and look better.

It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business. 

As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top. 
Planning a wedding is very stressful. Everyone you know has an opinion, anyone you talk to will give you advice, and your family, well… you know them, they fall into a category all on their own. There are so many things you need to get together, a venue, dress, photographer, food, cake, DJ or band, etc. Then you have to consider the wedding invitations. In putting together mine I approached it in a similar way I would approach an email campaign.
So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. What if the email never reaches your audience’s inbox? They will never get to see all your beautiful work. :( [space height="HEIGHT"]
We all get spam. [space height="HEIGHT"]
How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday. They are trying to captivate us with: Buy this Save this Sign up to be an exclusive member You don’t want to miss this But none of this works. The first step to a successful email campaign is a catchy subject line. Put yourself on the receiving end. Would you open an email with the subject you are about to choose? Sifting through hundreds of emails a day, your audience needs to be captivated by “something.” The opportunities are endless, but you must have “something” to catch their attention.

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Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 15 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

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