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Marketing Consultant Shares Insights blog

This morning I was a little shocked. Someone who I had never had a conversation with, who is an indirect competitor of my business, said something that was defamatory about my character.

12-months ago, I would have fallen in a heap, so devastated by someone actively going around (in this case internationally) to deliberately try and ensure that an opinion was made of me that is not only incorrect, but is made to ensure that others have the same opinion.

It's never nice to hear something being said about yourself, but after years of growing thicker skin, it now takes a bit more to stop me in my tracks. I now "get" that not everyone is going to like you, nor are they all going to think you are good looking, interesting, smart or that your business is anything to write home about. Everyone is entitled to their opinion. Where this becomes grey is what they do with that opinion.
There are thousands of marketing companies in America. They range from one-man bands, to small and mid tier agencies, right through to large multinationals.

For small businesses, it is very hard for many entrepreneurs or business managers to ascertain what is the best marketing solution for their business and what will help them get to the next level.

As a business owner and entrepreneur, it is paramount to understand our competitors and do the complete opposite to what they are doing.

Over the years, I have always thought being friends with your competitors is a very grey area. It’s grey because there is a limit about what you can share with them about your business whether you are best friends or not.
It’s only February 8th and I am already hearing companies say how busy they are. So busy in fact, that they don’t have time to do marketing.

On Saturday, I was invited to speak to a group of image consultants and stylists about my journey as an entrepreneur and to also give a few tips on marketing.

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