Keeping up to date with the latest news is a good way to stay competitive in a fast-paced industry like marketing, but getting one step ahead allows you to not just stay competitive but get an early advantage over your competitors. Predicting the future is a nearly impossible task, but analyzing trends and current events gives us a window into some of what is likely to happen in the coming months and years. Changes to the way email marketing is done, an increased expectation of privacy and security, and more widespread applications of Artificial Intelligence and Machine Learning will change the landscape of digital advertising.
20/20 Vision for 2020
As this year draws slowly to a close, you should start to set your vision for 2020! Each year brings in new techniques, new technologies and new problems to be solved. It’s a marketer’s job to stay ahead of the curve and anticipate the forthcoming problems your company needs to be solved. Set yourself up for success with a clear vision for how you are going to overcome your obstacles and achieve your marketing goals for the future. Below, we have four elements to add to your marketing strategy for 2020.
In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It started with the Amazon Alexa. The original intention and purpose of these products are to assist in the lives of the user with the abilities to make to do list, play music, and a multitude of other features, all by the sound of your voice. While this is a beautiful addition to our lives, it is even better to see just how close to advancements to the integration of artificial intelligence into the marketing industry.