The former Clemenger account manager is set to capitalize on the size and magnitude of the American market, utilising her knowledge and experience in the Australian creative industry.
Lisa is most looking forward to sharing her fresh approach to marketing with small businesses in Atlanta, bringing experience and talent honed while working in the US, UK and Australia..
“I’m looking forward to using those technologies and use our creative capabilities to help American small businesses succeed and grow,” she said.
“Atlanta is a vibrant city with many small businesses, yet a lot of them don’t have an in-house marketing team – in a recent survey, we found that 73.5 per cent of Atlanta small businesses don’t have any marketing resources at all, which is a shame as the city is such a growing hub for entrepreneurs, especially in the IT and human resources sectors.
“Marketing Eye has offered me an exciting opportunity to help entrepreneurs benefit and realize the difference that marketing can make to their business – instead of implementing a sectional approach to marketing, we will offer a holistic strategy that goes across the board, helping develop our clients’ businesses and encouraging growth.”
Marketing Eye is headquartered in Sydney, with an additional office in Melbourne. Founder and managing director Mellissah Smith has been working on capitalising the Atlanta market for the past six months and has already acquired a number of clients in America, working with international companies in the States and worldwide.
“Marketing Eye Atlanta aims to attract more than 100 clients within its first six months in the market,” she said.
“Being able to employ someone like Lisa with a background in large corporations, as well as small businesses, provides us with a brand champion who is able to connect with Marketing Eye’s clients.
“As a small business owner myself, it’s important that people who work with the Marketing Eye brand really understand and have empathy with the challenges that a small business owner faces.
“We’re thrilled to have Lisa on board – it is fortuitous that we’ve been able to attract such an amazing talent that our clients will benefit from.”