For the last few years, Mellissah Smith has a partnered with Queensland University of Technology (the recent winners of the Amazon Robotics Competition) to build a ‘Robotic Marketer’. Replacing a team of human beings, Robotic Marketer will develop marketing strategies in minutes, not months, using a combination of machine learning from more than 200 marketing strategies and marketing workshops, artificial intelligence, big data, scraping, and science.
For more than 14 years, Mellissah's international marketing firm, Marketing Eye, has been developing marketing strategies for their clients. These strategies are 40 to 50 pages in length and take around 30 to 40 hours of marketing executives time, plus 20 to 50 hours of a marketing intern’s time.
Completely self-funded. Mellissah has decided that her clients and connections deserve to have the best possible marketing strategies for 2018/19 robot-possible. That means the robot developed strategies will be more in-depth, provide deeper and more meaningful research, and will deliver marketing plans that will deliver the highest possible return on investment for her clients.