ATLANTA STARTUP ROBOTIC MARKETER USES AI TO SOLVE MARKETING NEEDS

R2-D2 can easily overpower an evil galactic empire, but what about spreading The Resistance’s message with a stellar marketing campaign? Artificial intelligence could become the next resource in the fight against the Dark Side for better in-depth analysis and results-based marketing.

Robotic Marketer may not have access to The Force, but it’s the next innovation of marketing strategy for companies who use the program. This AI-based, online system integrates machine learning, data mining and information retrieval and extraction methods to generate high-level marketing strategies for clients. The use of a “robot” saves time, enhances data reports and creates the ability to translate research into real-world marketing methods.

Robotic Marketer founder Mellissah Smith said, “The rise of using AI and software in marketing has been game-changing, and while Robotic Marketer is the first in its space in the world, we have already started stage two, which is the automated implementation of the strategy—once again, primarily AI-based.”

Smith’s company is located at the Atlanta Tech Village, a community of startups that work together to support, connect and inspire entrepreneurs. She has been developing Robotic Marketer’s technology over the last few years and is now using it in-house at Marketing Eye.

“Marketing has changed for the better, and technology has been front and center of that evolution,” Smith said. “Marketing had to change because it was so hit and miss before technology made marketers more accountable and expenditure more effective.”

ATLANTA STARTUP ROBOTIC MARKETER USES AI TO SOLVE MARKETING NEEDS
Mellissah Smith. Image Credit: Robotic Marketer.

Robotic Marketer entered into a partnership with Queensland University of Technology (previous winners of the Amazon Robotics Competition) to create this technology. Instead of solely raising money from VCs and investors, Robotic Marketer has turned to crowd funding, asking clients, friends and connections to allow them to write their next 2018-2019 marketing strategies for $1,950. Currently, the company consists of 11 people, and they are hoping to grow that to 50 within the next four months.

Smith, along with her female chief technology architect, is not only paving the way for marketing technology, but also for women in the male-dominated field of artificial intelligence and robotics.

“It is empowering to be a woman that has developed a technology that will change our profession and reshape marketing departments—and 50 percent of the people working on the project are women; they were simply the best people for the job and that’s very satisfying,” she said. “Paving the way for women to back themselves when developing technology, and not looking straight away for investment or having men as co-founders, is necessary.”

The goal of Robotic Marketer’s advanced technology for clients is to not only increase accuracy of marketing strategies and eliminate the use of expensive marketing platforms, but also to accelerate the performance of the entire marketing team. Smith believes that with AI, businesses will get their marketing recommendations in minutes, rather than current methods that can take up to a year.

“The more we feed the robot, the smarter it becomes,” she said. “The more it links with financials, sales and performance, the better a company is able to adapt their strategy and get better bang for their marketing buck. What business doesn’t want the best marketing strategy to work from?”



Latest Blog

The Top Outsourced Marketing Trends CEOs Must Watch in 2025

Outsourced Marketing Trends to Shape CEO Growth Strategies in 2025 CEOs and business leaders continue to face shifting demands, new competition and fast-paced changes in customer behavior. One strategy that consistently gains traction is partnering with outsourced marketing experts. By collaborating with specialized partners, companies can benefit from a broader knowledge base while reducing cost burdens. Exploring emerging outsourced marketing…

Why Outsourcing Marketing Delivers Faster ROI for Start-Ups

Start-ups face constant pressure to maximize their marketing ROI from day one. With limited budgets, high investor expectations and steep market competition, every dollar must deliver results. For early-stage founders, developing an in-house marketing function rarely delivers the speed or expertise required. This is where outsourced marketing transforms the game. When start-ups outsource, they gain access to proven brand building,…

Outsourced Marketing for Associations: Driving Sponsorship and Event ROI

Associations stand at the intersection of shared goals and diverse stakeholders. As these organizations shape entire industries, their ability to engage members, sponsors, and audiences is a priority. However, budget constraints, limited internal expertise, and rising expectations challenge every association. By looking to outsourced marketing and data-driven strategy, associations can meet sponsor needs, boost event ROI, and achieve long-term relevance.

Why Outsourced Marketing Is the Secret Weapon for Professional Services Firms

Why Outsourced Marketing Is the Secret Weapon for Professional Services Firms Professional services firms such as accounting, legal and consulting companies face mounting pressure to distinguish themselves in competitive markets. From legal marketing to accounting firm marketing, standing out from the crowd requires more than word-of-mouth referrals and traditional networking. Outsourced marketing offers a potent solution, enabling these firms to…

marketing eye logo footer

Marketing Eye is disruptive by design, going into start-ups and existing businesses with change in mind. We use our 20 years’ of experience to reinvent your marketing potential, and take your business to a level not yet achieved.

 

Contact Us

Marketing Eye
  • Our addresses:
    3344 Peachtree Road NE, Atlanta, GA 30326
  • Atlanta: 404-626-8070
  • Seattle: 206-369-1950
Contact Form