Items filtered by date: February 2026

For too long, Australian businesses have stayed with the same accountant simply because it feels easier than making a change.

You have history. They have your records. They know your structure. They lodge your returns each year. On the surface, it all looks fine.

But what happens when you have been with the same accounting firm for more than 10 years and only met them in person once? What happens when they call only at the end of financial year and offer little to no advice on how to minimise tax? What happens when the best financial strategies you hear come from friends with better accountants, not the firm you are paying?

One area that many marketing companies and their clients tend overlook is the physical environment.

Marketing strategies often focus heavily on digital channels such as email campaigns, social media, advertising and content marketing. Yet, the physical spaces where customers and stakeholders interact with a brand everyday receive far less attention.