Items filtered by date: July 2025

Artificial intelligence and large language models are transforming how associations orchestrate events. These technologies now play a pivotal role in planning, executing and optimizing conferences. As AI-powered conferences become more prevalent, they influence every element of event management. Marketers and event professionals continually identify ways to enhance delegate experiences and streamline workflows using automated solutions. This shift is altering attendee engagement, sponsor relations and campaign personalization across the sector.

Innovative associations continuously adapt to new tools and strategies to grow and sustain their member base. Large Language Models (LLMs) have emerged as a powerful resource, particularly when combined with thoughtful marketing practices such as content marketing, digital marketing, web development, outsourced marketing, marketing audit and lead generation. The impact of LLM marketing goes beyond automation. It allows associations to reach prospects in more responsible, personalized ways, achieve meaningful membership engagement and lead their sector in adapting to digital transformation. This article explores how associations can utilize LLMs strategically for measurable membership growth and improved outcomes using real-world cases such as Angus Australia and Auscontact.