Items filtered by date: Thursday, 07 September 2023

B2B blogging serves a dual purpose: it enhances website visibility, bolsters SEO strategies, and acts as a dynamic tool for engaging with target audiences. Remarkably, research by HubSpot demonstrates a staggering 434% increase in indexed pages for websites that include blogs. A survey by Orbit Media revealed that a mere 21% of respondents recognised that their blogs didn't perform as expected. The primary culprit for blog underperformance is the absence of purposeful and meaningful content. To secure a prominent spot on the Search Engine Results Page (SERP), your blog must meet Google’s criteria as 'original content that adds value for users.' Additionally, blogs lacking organisation hinder search engines from effectively sorting and indexing your pages, potentially causing them to go unnoticed.