Items filtered by date: Monday, 11 September 2023

The surge in online communication has birthed a unique language: emojis. While B2C brands have readily embraced this trend, incorporating emojis extensively into their social media content, these symbols have broken free from their initial confines. They've evolved into a universal language, transcending borders and demographics. Their remarkable ability to convey emotions, simplify complex ideas, and infuse digital interactions with a human touch is undeniable. But the question persists: Can these small icons find a place in the world of B2B, a realm often associated with formality and professionalism? The answer lies in striking a balance between upholding professionalism and ensuring relatability.