Items filtered by date: Tuesday, 28 February 2023
The Future of Advertising: How Virtual Reality is Changing the Marketing Landscape
Advertising has been a fundamental component of marketing campaigns for centuries. Over the years, the advertising landscape has witnessed numerous changes, with digital marketing playing a significant role in recent times. The latest technology poised to disrupt the marketing industry is Virtual Reality (VR). VR is an immersive technology that creates an artificial environment that simulates a user's physical presence in a particular location. This technology is changing the way brands create and execute marketing campaigns, providing a new way of engaging customers.