Items filtered by date: Monday, 27 February 2023

The customer journey is one of the most important frameworks in modern marketing. It describes the path a person takes from first becoming aware of a business, product, or service through to researching options, making a purchase, becoming a repeat customer, and potentially recommending the brand to others.

For marketers, the customer journey is more than a funnel or a sequence of campaign activities. It is a way to understand what customers need, what questions they ask, where they experience friction, and what motivates them to act. When businesses understand the journey from the customer’s perspective, they can create more relevant content, stronger messaging, better customer experiences, and more effective marketing campaigns.