Items filtered by date: Sunday, 26 February 2023

How do you assess the success of your marketing initiatives? Do you monitor ROI? Ad AB testing to boost performance or perhaps you create attractive reports using a fancy Google Data Studio dashboard.

As a result of the fact that most companies only evaluate the effectiveness of their marketing after the fact, there is still a potential that you are wasting money. While understanding the average impact of your marketing initiatives can give you greater insights into your company, it is crucial to know the cost per click of your search or social ads.The SWOT analysis is useful in this situation because you can view the overall picture and tackle problems head-on by doing a SWOT analysis for your marketing initiatives.