Items filtered by date: Wednesday, 04 January 2023
Wednesday, 04 January 2023 22:10
How business goals align with marketing strategy
Business goals are the targets that a company aims to achieve, such as increasing profits, expanding into new markets, or improving customer satisfaction. A marketing strategy is a company's plan to achieve its marketing objectives and fulfil its overall business goals. Therefore, a strong alignment between business goals and marketing strategy is essential for a company's success.
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